Information does not support choice
People cannot find the clinician, specialty, available costs or access conditions.
WHAT WE WOULD TESTBuild factual pages for actual specialties and locations, with a clear route to reception.
All examples
Useful information makes the next step clearer.
A clinic that is easy to understand, contact and visit.
Where does the connection between finding a service and attending break down?
Imagine a Romanian medical clinic with several specialties and one reception team. Some appointments remain available while others fill quickly. Its website lists services but says little about clinicians, access and booking. We would connect public information to availability and reception, with clinical responsibility retained by the clinic.
- The clinic
- A fictional clinic with authorized specialties, a defined team and actual appointment capacity.
- The objective
- Suitable inquiries, useful responses and attended consultations, without encouraging unnecessary medical services.
- Responsibility
- The clinical team validates information and determines indications, preparation and follow-up needs.
STARTING DECISION / FOR THIS SCENARIO
Connect one specialty page to a clear reception route.
Give people practical, reviewed information and a reliable way to inquire. Confirm which requests the clinic can accommodate before adding reach.
WHAT COULD CHANGE THE CHOICEIf the advertised service cannot be accessed in a reasonable timeframe, update capacity and information first.
Start with the questions that matter.
Working hypotheses
Inquiries go unanswered
A submitted form is mistaken for a booking and missed calls have no owner.
WHAT WE WOULD TESTDefine inquiry states, a realistic response commitment and a confirmation process.
Communication stops at booking
People do not know where to go, how to cancel or where to find approved instructions.
WHAT WE WOULD TESTPrepare confirmation, directions and rescheduling. Medical instructions come through the clinic’s channel.
The evidence we would need
Demand and capacity
Aggregated inquiries by specialty, available appointments, reception coverage and services the clinic can actually provide.
Information and authorization
Pages, clinician profiles, locations and proposed messages. Review applicable CMR rules before a campaign.
Data flow
Where form data goes, who accesses it and what reaches measurement systems. A neutral event name does not automatically make a transmission appropriate.
CREATIVE DIRECTION / A CLEARER NEXT STEP
Know where to go. Know who to speak to.
CREATIVE PROPOSAL / ILLUSTRATIVE EXAMPLEHow the idea could take shape.
Organize communication around practical information: available specialty, clinician, location and how booking is confirmed. Team videos or articles can answer recurring questions, with clinical review and no promised treatment outcome.
Find the information for your first visit.
Pages for real specialties and locations, accurate professional profiles and consistent contact details.
What is useful to know before the consultation?
An editorial format using reception questions, reviewed by a clinician. Individual advice remains in the care relationship.
Your appointment: place, time and contact.
A discreet administrative message with cancellation or rescheduling, without medical details in its subject.
From an idea to an experience that works.
What the project would deliver
Useful pages
Specialties, clinicians, locations and practical questions. Record who checks information and when it is reviewed.
Connected reception
A short form, recovered calls, confirmed inquiries and a process for requests needing clinical discussion.
Communication and evaluation
Confirmations and reminders within the clinic system, plus aggregated response and attendance reporting.
The services behind the work
Strategy, local SEO and content
- WHY IT MATTERS
- To help people find concrete information about actual services and locations.
- WHAT WE DELIVER
- Page structure, copy and clinician interviews, local profile and reviewed information.
Website and booking flow
- WHY IT MATTERS
- To give each inquiry an owner and a clear response.
- WHAT WE DELIVER
- Forms, confirmation states, administrative instructions and connection to the existing calendar.
Campaigns and measurement
- WHY IT MATTERS
- To support access to available services with appropriate messages and data.
- WHAT WE DELIVER
- Eligible search campaigns, claims review and aggregated inquiry and consultation reporting.
Platforms we would evaluate
Options for the situation described. Selection depends on existing systems, modules, costs and permitted data. Confirm integrations before implementation.
BizMedica / Setrio
A candidate for clinic scheduling and appointment confirmations.
CHECK BEFORE CHOOSINGRequest a demonstration of required modules, access rights, exports and website connections, without assuming included functionality.
Brevo
A candidate only for a separate list of general-information subscribers.
CHECK BEFORE CHOOSINGDo not import patient files or diagnosis-based segments. Review data eligibility and provider terms separately; care messages stay in the clinic system.
Measure the objective, one step at a time.
- Time to a useful reply
- Inquiries receiving a useful answer within reception’s stated window.
- Requests and bookings
- Requests, confirmations and cancellations, with aggregated reasons useful to operations.
- Attended consultations
- Attendance against confirmed bookings in the same period.
- Access and clarity
- Feedback on directions, contact and understanding the steps. The clinic assesses medical outcomes.
Use aggregated reporting with controlled access. Do not export patient lists, diagnoses or appointment records into advertising audiences. Review CMR and data-protection requirements for the actual campaign.
Relevant sources: CMR / 2026 amendments to the professional code
What we would hold back, and what would change the plan.
What we would not do yet
- Vouchers that encourage medical procedures without clinical justification.
- Cure promises or unsubstantiated comparisons with other clinicians.
- More spend while reception cannot respond or the calendar cannot confirm.
What would change our mind?
If access works and capacity remains, test factual communication in relevant searches. If inquiries are sufficient, focus on responses, booking and missing information. Any financial facilities would need a separate assessment against current rules.
First understand. Then test and adapt.
Read the journey
Discuss demand, questions and capacity with reception and clinicians.
Information and access
Connect pages, requests and confirmations, reviewed before use.
Through to consultation
Follow response and attendance, then adapt campaigns and operations.
An illustrative sequence; timing and investment follow the real context.