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04HOW WE WOULD

See what we would do. And why.

A business objective can hide several different problems. These files show how we would investigate the situation, choose a direction, build the work and decide whether it is helping.

PLEASE NOTEIllustrative scenarios. No client data. No claimed results.

BUSINESS SITUATIONS / OPEN DECISION FILES
OPEN DECISION FILES

The idea and the reasoning belong together.

START WITH YOUR OBJECTIVE

Different industries. Decisions you may recognize.

What needs to change?

From campaigns and sales to customer experience and automation. Start with the situation closest to yours.

30 files
  1. 30 / INTEGRATED CAMPAIGN / PILOTConceptual scenarioQualified leadsPhysical visitsOne idea. Different roles for each channel.How we would prepare the launch of a repair service network, connecting mass communication, online search and the local experience.
    1. 01Confirm
    2. 02Test
    3. 03Expand
    Open the decision file
  2. 29 / MEDIA PARTNERSHIP / BRANDConceptual scenarioAwarenessThe partnership does not end with the credits.How we would evaluate and activate a partnership between a home brand and an audiovisual format about practical projects.
    1. 01Evaluate
    2. 02Activate
    3. 03Continue
    Open the decision file
  3. 28 / CSR / PARTICIPATIONConceptual scenarioAwarenessPhysical visitsA useful program has to be accessible.How we would build the communication for a digital education program for adults without requiring digital skills as a precondition for taking part.
    1. 01Find out
    2. 02Sign up
    3. 03Take part
    Open the decision file
  4. 27 / FURNITURE / VALUEConceptual scenarioQualified leadsSalesYour price is visible. Is the additional value just as clear?How we would make a custom-furniture brand’s offer easier to evaluate.
    1. 01See
    2. 02Compare
    3. 03Decide
    Open the decision file
  5. 26 / SERVICES / INQUIRIESConceptual scenarioQualified leadsCustomers need help. Can they tell whether you are a good fit?How we would clarify the offer and inquiry process for an installation and maintenance company.
    1. 01Search
    2. 02Understand
    3. 03Ask
    Open the decision file
  6. 25 / E-COMMERCE / CATALOGConceptual scenarioSalesThe product fits. Does the information help people choose?How we would prepare an office-chair store for comparisons built around specific needs.
    1. 01Compare
    2. 02Check
    3. 03Choose
    Open the decision file
  7. 24 / EVENT / SHOWROOMConceptual scenarioPhysical visitsSalesHow we would connect a showroom experience to the customer’s next stepA showroom scenario with guided comparisons, documented selections, follow-up, and an illustrative cost recovery calculation.
    1. 01Visit
    2. 02Compare
    3. 03Choose
    Open the decision file
  8. 23 / CREATORS / LAUNCHConceptual scenarioAwarenessSalesHow we would build a creator portfolio for a product launchA launch scenario with three creator roles, a fictional €10,000 budget, and calculations for economic evaluation.
    1. 01Discover
    2. 02Understand
    3. 03Buy
    Open the decision file
  9. 22 / CONTENT / BEAUTY RETAILConceptual scenarioAwarenessHow we would turn trends into a recognizable beauty retail seriesA fictional retailer scenario with three creative executions, an editorial series, and recognition and evaluation criteria.
    1. 01Notice
    2. 02Recognize
    3. 03Return
    Open the decision file
  10. 21 / DEMONSTRATION / SOFTWAREConceptual scenarioQualified leadsHow we would demonstrate software value before asking customers to book a demoA software demonstration scenario covering test design, verification time, setup, and criteria for evaluating a pilot.
    1. 01See
    2. 02Check
    3. 03Trial
    Open the decision file
  11. 20 / WEBSITE / B2BConceptual scenarioQualified leadsSalesHow we would build a website for two types of B2B buyersA B2B scenario with two buying journeys, adaptive forms, and a numerical comparison of inquiries, qualification, and orders.
    1. 01Choose a path
    2. 02Understand
    3. 03Request a quote
    Open the decision file
  12. 19 / MARKET SHARE / RESTAURANTConceptual scenarioMarket shareSalesPhysical visitsPeople go out for lunch. Why don’t they come to you?A conceptual restaurant scenario covering lunch occasions, the offer, repeat visits, and the evidence needed to estimate local share.
    1. 01Occasion
    2. 02Choice
    3. 03Return
    Open the decision file
  13. 18 / MARKET SHARE / B2BConceptual scenarioMarket shareSalesThe customer already has a supplier. What would make them switch?A conceptual industrial maintenance scenario: evaluating an alternative, piloting, transitioning, and measuring commercial progress.
    1. 01Evaluate
    2. 02Pilot
    3. 03Transition
    Open the decision file
  14. 17 / MARKET SHARE / RETAILConceptual scenarioMarket shareSalesPeople choose your product where it is available. How does it reach more baskets?A conceptual beverage scenario: distribution, availability, shelf choice, and measuring market share on a consistent basis.
    1. 01Distribution
    2. 02Availability
    3. 03Choice
    Open the decision file
  15. 16 / MESSAGE / B2B SERVICESConceptual scenarioAwarenessQualified leadsYour offer is good. Does the first image make it clear?A conceptual B2B scenario connecting the ad, landing page, and sales conversation with clear evaluation criteria.
    1. 01See
    2. 02Understand
    3. 03Inquire
    Open the decision file
  16. 15 / AI / B2B QUOTINGIllustrativeQualified leadsSalesTurn an incomplete request into a useful starting point for a quote.Prepare B2B requests for review with sources, missing information and team decisions visible before anyone quotes.
    1. 01Receive
    2. 02Clarify
    3. 03Quote
    Open the decision file
  17. 14 / AI / ECOMMERCEIllustrativeSalesA clearer choice, from question to order.A shopping assistant turns product questions into a comparison shoppers can check, using the store’s current catalog and policies.
    1. 01Ask
    2. 02Compare
    3. 03Choose
    Open the decision file
  18. 13 / AI / REAL ESTATEIllustrativeQualified leadsPhysical visitsFrom the first question to a well-prepared viewing.An AI assistant helps buyers clarify their needs, uses verified information and hands the team a conversation it can continue.
    1. 01Ask
    2. 02Compare
    3. 03Visit
    Open the decision file
  19. 12 / GOLD & SILVER / LOCAL TRUSTIllustrativeAwarenessQualified leadsPhysical visitsPeople compare prices. Then they choose who to trust.Connect local search, a clear valuation process and the in-store experience for a business buying gold and silver from the public.
    1. 01Inquiry
    2. 02Valuation
    3. 03Decision
    Open the decision file
  20. 11 / AI / INQUIRY HANDOVERIllustrativeQualified leadsA faster handover. With the facts intact.Prepare incoming inquiries for a person to review, with visible sources, missing information and rules for what happens next.
    1. 01Prepare
    2. 02Check
    3. 03Review
    Open the decision file
  21. 09 / BEAUTY / LOYALTYIllustrativeSalesPhysical visitsA good voucher leads to a worthwhile visit.Connect the reward, email and booking to team capacity, margin and returning salon clients.
    1. 01Choose
    2. 02Book
    3. 03Return
    Open the decision file
  22. 10 / MEDICAL CLINICS / ACCESSIllustrativeAwarenessQualified leadsPhysical visitsUseful information makes the next step clearer.Connect local discovery, specialty pages and reception to suitable appointments and clear patient communication.
    1. 01Understand
    2. 02Inquire
    3. 03Attend
    Open the decision file
  23. 07 / BLACK FRIDAY / ECOMMERCEIllustrativeSalesBlack Friday: what deserves to sell more?Build the offer around stock, contribution and delivery. Connect the campaign to what remains after discounts and returns.
    1. 01Select
    2. 02Sell
    3. 03Deliver
    Open the decision file
  24. 08 / BLACK FRIDAY / SERVICES & COURSESIllustrativeQualified leadsSalesBlack Friday: what can you promise and deliver?Turn a seasonal offer into suitable paid enrollments, with real dates, available places and a delivery plan for the months ahead.
    1. 01Choose
    2. 02Book
    3. 03Attend
    Open the decision file
  25. 01 / REAL ESTATEIllustrativeQualified leadsSalesMore leads. Or more buyers?Find where inquiries stop turning into viewings and reservations before increasing demand.
    1. 01Inquiry
    2. 02Viewing
    3. 03Reservation
    Open the decision file
  26. 02 / ECOMMERCEIllustrativeSalesRevenue rises. Profit doesn’t.Read acquisition, discounts, returns and repeat purchases together to find growth worth keeping.
    1. 01Revenue
    2. 02Costs
    3. 03Contribution
    Open the decision file
  27. 03 / B2BIllustrativeQualified leadsSalesAn open deal isn’t a moving deal.Separate the CRM total from buying evidence, real decision-makers and agreed next steps.
    1. 01Reported
    2. 02Observed
    3. 03Evidenced
    Open the decision file
  28. 04 / FASHION / RETAILIllustrativeAwarenessPhysical visitsSalesMarket shareAdmired online. Chosen in the showroom.Give a premium fashion brand a reason to be remembered, visited and chosen without training customers to wait for a discount.
    1. 01Remember
    2. 02Visit
    3. 03Choose
    Open the decision file
  29. 05 / COURSES / EDUCATIONIllustrativeAwarenessQualified leadsSalesInterest fills a list. Commitment fills a course.Turn curiosity into suitable, paid enrollments with a clearer promise, a useful sample and an honest view of the commitment.
    1. 01Try
    2. 02Enroll
    3. 03Attend
    Open the decision file
  30. 06 / DENTAL / LOCAL SERVICESIllustrativeAwarenessQualified leadsPhysical visitsA booked appointment is only the beginning.Connect local information, reception and clinically indicated follow-up, with communication matched to the clinic’s capacity.
    1. 01Understand
    2. 02Book
    3. 03Attend
    Open the decision file
Objective: leads and salesObjective: store visits

ILLUSTRATIVE SCENARIOSAssumptions and proposed work, without invented results or client claims.

INSIDE EACH FILE

The idea and the reasoning belong together.

  1. 01

    Understand

    Separate what we know from what we assume. Find the evidence that could change the brief.

  2. 02

    Choose

    Compare possible constraints and decide what deserves attention first.

  3. 03

    Build

    Connect the message, creative idea and customer journey to a concrete intervention.

  4. 04

    Learn

    Measure the business objective, identify the limits and say what would change our mind.

Work you can inspect before working together.

These fictional examples show the questions we would ask, the work we would propose and how we would evaluate it. They do not represent completed client projects or results.

  1. 01Assumptions made visible
  2. 02Creative with a clear job
  3. 03Measurement with context
  4. 04A reason to change direction
HOW WE WOULD / OPEN FILES

The thinking is the proof.

Bring us your real situation. We can begin with a question, a defined project or a wider growth challenge.

Show us your situation
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