Change Your Perspective
Look again.
Design, architecture and an urban point of view: a cobalt fastback among reflections, lines and new angles.
A different way to see your everyday.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
Change Your Perspective starts from a simple observation: moving through a city can change the way you see familiar places. A line, a reflection or an angle from above shows what you missed the first time.
It places AERON in modern architecture, with precise shadows, metal and reflections, in a curious and exact tone. The images are design studies; the lime graphics belong to the composition and do not suggest a real technical feature.
The vehicle conceptA five-door fastback concept in cobalt blue, with a black roof and a fine light signature.
Exterior, interior, details and the life around them.
One message, adapted to each placement.
The same message is recomposed for feed, square and vertical Meta placements and for standard Google Display sizes. These are concept layouts, not ads that ran.
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?87 / 87 visuals
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Campaign photography 1
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PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
The other AERON campaigns
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