01
The craft or the evening?
Compare ads about a specific workshop with ads about the evening as personal time.
All concepts
AFTERHOURS
An evening that belongs to you.
Evening workshops in ceramics, printmaking and photography for curious adults, in ink blue, orange and the warm light of a city studio.
01THE PROPOSED CONTEXT
Your day. Your turn.
- For whom
- Curious adults with a working day behind them who want to try clay, print or photography without pressure to be good at it.
- The proposed objective
- Turn the wish to do something different after work into a first booked evening, and make the three workshops easy to tell apart.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Your day. Your turn.” starts from a small, concrete change: after a day that produced results for others, an evening of making something with your own hands. The campaign promises active personal time, not qualifications, therapy or career progress.
THE VISUAL REASONING
Ink blue, orange and cream. Blue windows and warm lamps say evening without showing a clock, and orange marks every action. The sign is a quarter circle, inspired by a sunset and a simple printed shape, with large compact headlines and short explanations.
#151D35#FF683B#F4EEDF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Feed posts and Stories introduce each workshop with its own line, from “Less scroll. More clay.” to “Make your mark.” A poster sums up the idea, and carousels, Meta formats and display images carry the invitation online.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The invitation continues with a choice between ceramics, printmaking and photography and a first evening for beginners. A real studio would need to confirm schedules, group sizes, materials, prices and location; the workshops shown are illustrative.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual
Evenings in the workshop
1536 × 1024 px
Key visuals 002
Campaign poster
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 003
Feed ad 1
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 004
Feed ad 2
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 005
Feed ad 3
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 006
Feed ad 4
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 007
Feed ad 5
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 008
Feed ad 6
Evenings in the workshop
1080 × 1350 px
Digital ads / PPC 009
Feed ad 7
Evenings in the workshop
1440 × 1800 px
Digital ads / PPC 010
Feed ad 8
Evenings in the workshop
1440 × 1440 px
Digital ads / PPC 011
Digital ad 1
Evenings in the workshop
1200 × 628 px
Digital ads / PPC 012
Digital ad 2
Evenings in the workshop
1200 × 1200 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Beginners first
Check whether stating that no experience is needed brings more first bookings.
03
One workshop or three?
Track whether people who arrive for one craft return for another.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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