01
Discovery
Compare interest in works, artists and their stories.
All concepts
AURELIA
From admiration to participation.
Art discovery continues through collecting, bidding and belonging.
01THE PROPOSED CONTEXT
More than art. A higher conversation.
- For whom
- People interested in art, from first exploration to building a collection.
- The proposed objective
- Clarify participation while preserving the cultural character.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
Discover, Collect, Bid, Belong: four verbs explain four possible relationships with art.
THE VISUAL REASONING
Gallery spaces, directional light and serif typography support contemplation. Art remains central to the composition.
#3C3328#B09973#F0EADF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Each execution has a different action; a newcomer is not immediately asked to bid.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockup introduces the catalog. Provenance, terms and fees would need to be explained before participation.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Material type
10 / 10 visuals
Key visuals 001
The brand world
1672 × 941 px
Digital ads / PPC 002
The brand world
1448 × 1086 px
Digital ads / PPC 003
The brand world
1448 × 1086 px
Digital ads / PPC 004
The brand world
941 × 1672 px
Digital ads / PPC 005
The brand world
1254 × 1254 px
Digital ads / PPC 006
The brand world
1122 × 1402 px
Digital ads / PPC 007
The brand world
1254 × 1254 px
Digital ads / PPC 008
The brand world
1122 × 1402 px
Digital ads / PPC 009
The brand world
1122 × 1402 px
Digital ads / PPC 010
The brand world
1122 × 1402 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Informed participation
Track catalog exploration and understanding of bidding.
03
An ongoing relationship
Review repeat event participation and conversations with potential collectors.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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