01
Precision or people?
Compare technical detail with team-led messages in inquiries.
All concepts
COLDSPAN
Temperature-sensitive. Detail-driven.
A cold-chain logistics company with a precise, airy identity built from translucent surfaces and concentric frames.
01THE PROPOSED CONTEXT
Care across the cold chain.
- For whom
- Producers and distributors of food, pharmaceuticals and other temperature-sensitive goods who need careful handling at every step.
- The proposed objective
- Make care and precision visible and lead interest to planning a shipment.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Care across the cold chain.” focuses on the handovers where temperature-sensitive goods are most at risk. The C mark, built from nested frames, suggests protection and continuity.
THE VISUAL REASONING
Midnight navy, icy blue, cool white and a signal green line. Glass-like frames, clean trucks and bright cold warehouses make the brand calm, technical and trustworthy.
#102B42#24775B#DAF0F7
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Glass, transport and storage key visuals introduce the service. Feed and story formats alternate details, people and the fleet. The billboard and citylight keep the C mark and one line.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The refrigerated fleet
“Temperature-sensitive. Detail-driven.” puts the truck on a clear alpine road, closer to the practical side of the service.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website, services page, mobile inquiry and client portal mockups lead from the offer to a shipment plan. Temperature ranges, certifications and routes would need to be real and verified; the portal is a demo without live data.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The glass frames
“Care across the cold chain.” uses translucent, nested frames to suggest protection at every handover.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The glass frames
1672 × 941 px
Key visuals 002
Key visual 2
The refrigerated fleet
1672 × 941 px
Key visuals 003
Key visual 3
The glass frames
1672 × 941 px
Key visuals 004
Campaign poster
The glass frames
1024 × 1536 px
Digital ads / PPC 005
Feed ad 1
The glass frames
1122 × 1402 px
Digital ads / PPC 006
Feed ad 2
The glass frames
1122 × 1402 px
Digital ads / PPC 007
Feed ad 3
The glass frames
1122 × 1402 px
Digital ads / PPC 008
Digital ad 1
The glass frames
2172 × 724 px
Digital ads / PPC 009
Digital ad 2
The glass frames
1374 × 1145 px
Social media 010
Story 1
The glass frames
941 × 1672 px
Social media 011
Story 2
The glass frames
941 × 1672 px
Social media 012
Story 3
The glass frames
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Sector by sector
Check whether food and pharmaceutical audiences respond to different proof.
03
Planning ahead
Track how many inquiries include temperature range, volumes and dates.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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