01
Lunch or dinner?
Compare interest in weekend lunch with interest in dinner.
All concepts
CORTILE
Good things take their time.
A convivial Italian restaurant presented through handmade pasta, a sunlit courtyard and long tables.
01THE PROPOSED CONTEXT
Pasta. Vino. Tempo.
- For whom
- People looking for a place for unhurried lunches and dinners with friends or family.
- The proposed objective
- Make the atmosphere recognizable and connect the wish to come back with an easy booking.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Pasta. Vino. Tempo.” puts time alongside food and wine. “Good things take their time” describes both the kitchen and the way people sit at the table.
THE VISUAL REASONING
Cream, tomato red, olive green and butter yellow. The rounded wordmark recalls Italian shop signs, while illustrations of tomatoes and olive leaves give the identity warmth and play.
#414B34#BE3C2E#F4E9D3
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual sets the pasta in the courtyard in afternoon light. The feed alternates the product, aperitivo and handmade pasta. Verticals and ads carry the same invitation to the table.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups present the menu, the story of the place and a booking page. They are concept images, not a working reservation system.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Pasta. Vino. Tempo.
Handmade pasta, the sunlit courtyard and long tables shape the identity of the concept.
25 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
28 / 28 visuals
Key visuals 001
Pasta. Vino. Tempo.
1672 × 941 px · 2 sizes grouped
Key visuals 002
Pasta. Vino. Tempo.
1122 × 1402 px · 2 sizes grouped
Key visuals 003
Sunday, Served Slowly
1672 × 941 px
Digital ads / PPC 004
Pasta. Vino. Tempo.
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 005
Pasta. Vino. Tempo.
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 006
Pasta. Vino. Tempo.
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 007
Pasta. Vino. Tempo.
1734 × 907 px · 2 sizes grouped
Digital ads / PPC 008
Pasta. Vino. Tempo.
1254 × 1254 px · 2 sizes grouped
Social media 009
Pasta. Vino. Tempo.
941 × 1672 px · 2 sizes grouped
Social media 010
Pasta. Vino. Tempo.
941 × 1672 px · 2 sizes grouped
Social media 011
Pasta. Vino. Tempo.
940 × 1672 px · 2 sizes grouped
Social media 012
Pasta. Vino. Tempo.
1254 × 1254 px · 2 sizes grouped
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
A slow Sunday
Test whether the “Sunday, Served Slowly” direction attracts bookings from groups and families.
03
From image to table
Track confirmed reservations and return visits, not just likes.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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