01
Technology or lifestyle?
Compare ads led by the battery with ads led by everyday moments at home.
All concepts
DAYLOOP
Home solar, told through a whole day.
A warm lifestyle identity for residential solar and battery systems: butter cream, mandarin orange and homes in golden light.
01THE PROPOSED CONTEXT
Daylight. On your terms.
- For whom
- Homeowners considering solar panels and a battery who want to understand how the system fits into everyday life.
- The proposed objective
- Make home energy feel approachable and lead interest toward a home assessment request.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Daylight. On your terms.” follows a home from afternoon light to blue hour. The broken orbital ring represents the daily loop of producing, storing and using energy.
THE VISUAL REASONING
Butter cream, mandarin orange and deep indigo. A rounded lowercase wordmark, bold geometric headlines and warm golden hour photography of modern homes make the technology feel domestic.
#1D2457#FF6A1F#FBF1D7
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals present the home in daylight and at blue hour, a family and a panel close-up. Ads alternate the battery, everyday routines and installers with homeowners, and a billboard, stationery, a service van and workwear show the brand in use.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The panel up close
“A brighter daily rhythm.” moves to a single panel with morning dew, an honest detail instead of a promise.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups present solar, battery and installation services and lead to a request for a home assessment. A real installer would need to confirm equipment, warranties, savings estimates and installation conditions; no figures are shown.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Golden hour homes
“Daylight. On your terms.” follows a solar home from afternoon light to blue hour, with the broken orbital ring as its sign.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Golden hour homes
1536 × 1024 px
Key visuals 002
Key visual 2
Golden hour homes
1122 × 1402 px
Key visuals 003
Key visual 3
Golden hour homes
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Golden hour homes
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Golden hour homes
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Golden hour homes
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Golden hour homes
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Golden hour homes
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Golden hour homes
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Golden hour homes
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Golden hour homes
941 × 1672 px
Social media 012
Instagram post 1
Golden hour homes
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The installer effect
Check whether images of installers with homeowners build more trust.
03
Ready for an assessment
Track whether assessment requests include the information needed to plan a visit.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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