01
The useful entry point
Compare farm overview, soil observation and the farmer’s experience as reasons to request a demo.
All concepts
FIELDWISE
A closer look at the field. A clearer next question.
An agritech concept connecting the view from above, observations in the soil and the experience of the person farming it.
01THE PROPOSED CONTEXT
Know your fields. Grow with confidence.
- For whom
- Farm owners, agronomists and farm managers exploring how field information could support everyday decisions.
- The proposed objective
- Make a technical platform understandable and invite a demonstration grounded in a particular farm.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Know your fields. Grow with confidence.” brings three perspectives together: the whole farm, a closer look at the soil and the farmer’s own experience. The sensor and map give the idea a tangible form without presenting technology as a substitute for judgment.
THE VISUAL REASONING
Evergreen and bright lime connect natural photography with field boundaries and interface details. The rounded wordmark, clear headings and small data labels give the imagery a precise but approachable character.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Wide key visuals establish the landscape. Feed executions isolate a field, sensor or map; vertical compositions carry a single invitation. The field notebook, starter kit, vehicle and exhibition mockups extend the same identity into agricultural work.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website, demo request and farm setup mockups explore a path from curiosity to practical evaluation. A live product would need to explain data sources, sensor compatibility, coverage and setup before asking a farmer to rely on its information. The illustrated maps and measurements are examples.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The whole field
“Know your fields. Grow with confidence.” starts with an aerial view, using parcel outlines to connect the landscape with the idea of understanding a farm.
7 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
35 / 35 visuals
Boards & explorations 001
Direction moodboard
Shared applications and boards
1536 × 1024 px
Key visuals 002
Key visual: campaign context
The whole field
1672 × 941 px
Key visuals 003
Key visual: product in focus
Closer to the soil
1672 × 941 px
Key visuals 004
Key visual: people and experience
Experience in the field
1672 × 941 px
Digital ads / PPC 005
Feed ad: context
The whole field
1122 × 1402 px
Digital ads / PPC 006
Feed ad: product
Closer to the soil
1122 × 1402 px
Digital ads / PPC 007
Feed ad: experience
Shared applications and boards
1122 × 1402 px
Social media 008
Stories: campaign context
The whole field
941 × 1672 px
Social media 009
Stories: product in focus
Experience in the field
941 × 1672 px
Social media 010
Stories: an invitation to continue
Shared applications and boards
941 × 1672 px
Brand & mockups 011
Presentation materials, mockup
Shared applications and boards
1536 × 1024 px
Brand & mockups 012
Brand kit, mockup
Shared applications and boards
1536 × 1024 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Understanding before interest
Check whether visitors can explain what information the concept provides and what still requires a person’s judgment.
03
A relevant demonstration
Assess demo requests by crop, farm context and the decision the person wants to improve.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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