01
Detail or result?
Compare installation close-ups with images of finished rooms.
All concepts
FLOW & CURRENT
The systems behind a comfortable home.
A bold Swiss functional identity for a plumbing and electrical installation company, where a rounded conduit line connects every layout.
01THE PROPOSED CONTEXT
Comfort, connected.
- For whom
- Homeowners and small developers planning a renovation or new installation who want one coordinated team.
- The proposed objective
- Make a practical service look reliable and premium, and lead interest toward a project conversation.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Comfort, connected.” brings water and electricity into one story. The rounded FC conduit routes through every layout like a pipe or a cable, from the van to the website.
THE VISUAL REASONING
Cobalt, orange, warm white and graphite. A bold geometric sans, clear blocks and precise photography of copper pipes, switches, finished bathrooms and lit interiors show both the craft and the result.
#1646E8#FF692E#F4F5EF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals present the brand, plumbing, electrical work and a typographic poster. Ads alternate installation details with finished spaces, vertical covers follow the work behind the walls, and a service van, a bus shelter poster, a brochure and workwear show the brand in use.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The typographic manifesto
“Built to work. Made to last.” carries the campaign with type, color and the rounded FC symbol alone, for formats where a photograph would say too much.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups lead from plumbing and electrical services to a project inquiry and a services page. A real company would need to confirm services, certifications, coverage areas and terms; the installations shown are not technical specifications.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The conduit line
“Comfort, connected.” turns the routing of pipes and cables into a bold graphic line between realistic depictions of installations.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The conduit line
1536 × 1024 px
Key visuals 002
Key visual 2
The conduit line
1122 × 1402 px
Key visuals 003
Key visual 3
The conduit line
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
The conduit line
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
The conduit line
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
The conduit line
941 × 1672 px
Digital ads / PPC 007
Digital ad 1
The conduit line
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
The conduit line
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
The conduit line
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
The conduit line
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
The conduit line
1374 × 1145 px
Social media 012
Instagram post 1
The conduit line
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
One team for both
Check whether people understand that plumbing and electrical work are offered together.
03
Better first calls
Track whether inquiries describe the project clearly enough to plan a visit.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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