01
A recognized problem
Check whether the message describes a concrete buying-team need.
All concepts
NEXA MEDTECH
Technology, through the people who use it.
Research, teams and product in a B2B medtech communication concept.
01THE PROPOSED CONTEXT
Science. With people at its core.
- For whom
- Clinical and technical teams involved in evaluating a solution.
- The proposed objective
- Open a conversation about use and fit.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
Science and the human perspective appear together. The product enters as a tool, not an outcome promise.
THE VISUAL REASONING
Blue, clear surfaces and laboratory scenes establish a technical tone with people present in the composition.
#082339#5CBDF1#EDF3F5
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Wide formats introduce the positioning; feed and vertical formats bring research and the demo invitation closer.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and form are mockups. A real solution would need documentation, validation and a suitable demonstration; no clinical results are presented.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
63 / 63 visuals
Key visuals 001
The brand world
1672 × 941 px · 2 sizes grouped
Digital ads / PPC 002
The brand world
160 × 600 px
Digital ads / PPC 003
The brand world
728 × 90 px
Digital ads / PPC 004
The brand world
320 × 100 px
Digital ads / PPC 005
The brand world
320 × 50 px
Digital ads / PPC 006
The brand world
320 × 50 px
Digital ads / PPC 007
The brand world
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 008
The brand world
1254 × 1254 px · 2 sizes grouped
Digital ads / PPC 009
The brand world
1734 × 907 px · 2 sizes grouped
Digital ads / PPC 010
The brand world
1254 × 1254 px · 2 sizes grouped
Digital ads / PPC 011
The brand world
1734 × 907 px · 2 sizes grouped
Digital ads / PPC 012
The brand world
1374 × 1145 px · 3 sizes grouped
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Relevant conversations
Assess inquiries by role, technical context and implementation fit.
03
Commercial progress
Track movement from conversation to technical evaluation and proposal.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
A communication challenge of your own?
We start with your audience, offer and resources. Then we define the direction and the materials your business needs.
Start a conversation