01
Bold or modular?
Compare how the two directions are perceived for warmth and professionalism.
All concepts
NUVRA
Different specialists, one team around the patient.
A warm, confident identity for a multidisciplinary clinic, explored in two directions: a bold one and an earlier modular one.
01THE PROPOSED CONTEXT
Care, in sync.
- For whom
- Adults and families looking for a clinic where doctors talk to each other and to them.
- The proposed objective
- Show that care is coordinated and lead interest toward booking a first consultation.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Care, in sync.” describes a clinic where different areas of expertise come together around one person. Conversations between clinicians and patients are the center of every image.
THE VISUAL REASONING
The Bold direction uses pine green, lime and large headlines with documentary-style imagery of the team. The Modular direction, explored first, builds layouts from rounded modular shapes with a more compact logo.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Both directions include key visuals, feed and story ads, display formats, website mockups and physical applications. The Bold set adds a billboard, stationery, the clinic exterior, the reception and uniforms.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Modular
The first exploration: modular shapes and a more compact logo, built around the same clinic and people.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups lead from primary care, specialist care and mental health to the team and a booking step. A real clinic would need to confirm services, practitioners, booking terms and medical information; the people shown are generated.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Bold
“Care, in sync.” with large headlines, pine green and lime, and documentary-style imagery of the care team.
40 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
75 / 75 visuals
Key visuals 001
Key visual 1
Bold
1536 × 1024 px
Key visuals 002
Key visual 2
Bold
1122 × 1402 px
Key visuals 003
Key visual 3
Bold
1536 × 1024 px
Key visuals 004
Key visual 4
Bold
1254 × 1254 px
Digital ads / PPC 005
Feed ad 1
Bold
1122 × 1402 px
Digital ads / PPC 006
Feed ad 2
Bold
1122 × 1402 px
Digital ads / PPC 007
Feed ad 3
Bold
1374 × 1145 px
Digital ads / PPC 008
Digital ad 1
Bold
1733 × 907 px
Digital ads / PPC 009
Digital ad 2
Bold
1254 × 1254 px
Digital ads / PPC 010
Digital ad 3
Bold
1122 × 1402 px
Digital ads / PPC 011
Digital ad 4
Bold
2172 × 724 px
Digital ads / PPC 012
Digital ad 5
Bold
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Team or doctor?
Check whether images of the whole team build more trust than single portraits.
03
First consultation
Track whether visitors find the right specialty before booking.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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