01
Business or community voice?
Compare messages addressed to companies with messages that speak with communities.
All concepts
ONWARD
Commitment that continues after the campaign.
A warm, confident identity for a CSR and community project consultancy: cobalt, coral and a ribbon that never breaks.
01THE PROPOSED CONTEXT
Good that keeps going.
- For whom
- Companies that want community programs with lasting results, and the local partners they work with.
- The proposed objective
- Position the consultancy as a long-term partner and lead interest toward a conversation about a program.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Good that keeps going.” sets CSR against one-day gestures. The linked loops and the continuous ribbon show commitment that keeps building, from a garden to a library.
THE VISUAL REASONING
Cobalt, coral, cream and navy. A friendly bold grotesk, the linked-loop logo and warm documentary-style imagery of adults working together on local projects give the brand dignity and energy, without charity clichés.
#2447D8#F47E68#F6F0E3
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals present a community garden, a partnership, a learning center and a typographic manifesto. Ads alternate business and community audiences, and a billboard, a proposal booklet, a brochure, a workshop kit and a volunteer kit show the method in use.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The typographic manifesto
“Stay involved. Keep building.” carries the campaign with type, color and the linked loops alone, for formats where a photograph would say too much.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups present strategy, partnerships and projects, and lead to a contact page. A real consultancy would need to confirm its services and partners; the projects are illustrative and show no measured outcomes.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The continuous ribbon
“Good that keeps going.” follows community projects with a ribbon that never breaks, a sign of commitment beyond one day.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The continuous ribbon
1536 × 1024 px
Key visuals 002
Key visual 2
The continuous ribbon
1122 × 1402 px
Key visuals 003
Key visual 3
The continuous ribbon
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
The continuous ribbon
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
The continuous ribbon
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
The continuous ribbon
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
The continuous ribbon
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
The continuous ribbon
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
The continuous ribbon
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
The continuous ribbon
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
The continuous ribbon
941 × 1672 px
Social media 012
Instagram post 1
The continuous ribbon
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Long-term framing
Check whether people understand that the offer is a program, not a single event.
03
Who starts the conversation
Track which roles in companies request a first meeting.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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