01
Action or product?
Compare action-led creative with product-led creative for visits to categories.
All concepts
RIDGELAB
Gear for your next day out.
A multibrand ski and snowboard retailer with high-energy mountain imagery and a clear path to the right setup.
01THE PROPOSED CONTEXT
Find your next line.
- For whom
- Skiers and snowboarders who know what they enjoy and want help choosing gear that fits how they ride.
- The proposed objective
- Connect the excitement of the mountain with choosing the right equipment and an online order.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Find your next line.” speaks to the moment before a run. The same promise leads from action photography to boots, goggles and layers, and on to a gear finder.
THE VISUAL REASONING
Glacier white, graphite and cobalt, with lime accents and topographic lines. Compressed headlines and fast action photography give the identity speed, while product close-ups keep it precise.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Snowboard, ski and equipment key visuals set the season. Feed and story formats alternate riding, goggles and layers. The billboard and citylight keep one line against the mountain.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The ski line
“Make the first track.” speaks to skiers on a groomed morning slope, with a graphic cobalt sky.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The homepage, category, mobile product and gear finder mockups lead from the mountain to choosing a setup and checking size. Brands, stock and prices would be real and confirmed in a live shop; these are concept images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The snowboard line
“Find your next line.” opens with fast action photography and topographic lines in cobalt and lime.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The snowboard line
1672 × 941 px
Key visuals 002
Key visual 2
The ski line
1672 × 941 px
Key visuals 003
Key visual 3
The snowboard line
1672 × 941 px
Digital ads / PPC 004
Feed ad 1
The snowboard line
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
The snowboard line
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
The snowboard line
1122 × 1402 px
Digital ads / PPC 007
Digital ad 1
The snowboard line
2172 × 724 px
Digital ads / PPC 008
Digital ad 2
The snowboard line
1374 × 1145 px
Social media 009
Story 1
The snowboard line
941 × 1672 px
Social media 010
Story 2
The snowboard line
941 × 1672 px
Social media 011
Story 3
The snowboard line
941 × 1672 px
Social media 012
Instagram post 1
The snowboard line
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The gear finder
Track whether the finder reduces returns from wrong sizes.
03
Before the season
Check whether early-season content brings orders before the first snow.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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