01
The reason to stay
Compare rooms, food and the experience of the place.
All concepts
SÉLÈNE HOTEL
A different pace, in the city.
Rooms, dining and spa in a hospitality concept shaped by the evening.
01THE PROPOSED CONTEXT
Some places change your pace
- For whom
- Travelers choosing a hotel for experiences beyond the room.
- The proposed objective
- Turn atmosphere into a reason to explore a stay.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The evening connects arrival, dinner, conversation and relaxation. Each moment opens another part of the experience.
THE VISUAL REASONING
Low light, dark tones and gold accents distinguish the hotel from daytime vacation imagery.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Feed executions introduce specific experiences; vertical formats focus on a single moment.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
A real offer would explain stay inclusions, availability and access to the experiences shown.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
16 / 16 visuals
Key visuals 001
The brand world
1672 × 941 px
Key visuals 002
The brand world
1448 × 1086 px
Key visuals 003
The brand world
1448 × 543 px
Key visuals 004
The brand world
1448 × 543 px
Digital ads / PPC 005
The brand world
941 × 1672 px
Digital ads / PPC 006
The brand world
1122 × 1402 px
Digital ads / PPC 007
The brand world
1254 × 1254 px
Digital ads / PPC 008
The brand world
941 × 1672 px
Digital ads / PPC 009
The brand world
1122 × 1402 px
Digital ads / PPC 010
The brand world
1122 × 1402 px
Digital ads / PPC 011
The brand world
1122 × 1402 px
Digital ads / PPC 012
The brand world
1122 × 1402 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Availability and offer
Track date searches and room selection.
03
Confirmed bookings
Review stay value, cancellations and direct bookings.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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