01
The purchase occasion
Compare everyday use, shared meals and gifting.
All concepts
SOLARA OLIVA
From the grove to the everyday table.
Product, shared meals and gifting: three purchase occasions within one visual world.
01THE PROPOSED CONTEXT
First press. Lasting impression.
- For whom
- People interested in cooking, the experience of a meal and food gifts.
- The proposed objective
- Make the product recognizable and introduce different reasons to buy.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The concept connects olive oil with origin, preparation and time spent together. The collection and gift set offer two distinct commercial continuations.
THE VISUAL REASONING
Olive green, cream paper and Mediterranean light connect product and setting. The bottle appears both alone and in use.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The feed places the product beside the food. A vertical execution can trace the journey from grove to table. Outdoor speaks about shared occasions; gifting adds another reason to buy.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website concept introduces the collection, followed by a gift-set product page. A live shop would support origin, composition, quantity and delivery with verified product information.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Origin and light
The bottle, grove and Mediterranean light give the product an imagined place of origin.
20 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
37 / 37 visuals
Key visuals 001
Origin and light
1664 × 936 px
Key visuals 002
Origin and light
1254 × 1254 px
Key visuals 003
At the table, together
1664 × 936 px
Key visuals 004
Object, detail, gift
1664 × 936 px
Digital ads / PPC 005
Origin and light
1120 × 1400 px
Digital ads / PPC 006
Origin and light
2172 × 724 px
Digital ads / PPC 007
Origin and light
1536 × 1024 px
Digital ads / PPC 008
Origin and light
1254 × 1254 px
Digital ads / PPC 009
At the table, together
1120 × 1400 px
Digital ads / PPC 010
Object, detail, gift
1120 × 1400 px
Digital ads / PPC 011
Object, detail, gift
1374 × 1145 px
Social media 012
Origin and light
936 × 1664 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The right offer
Assess individual products and sets through orders and margin.
03
Useful content
Test whether usage ideas bring relevant visits and returning customers.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
Explore the strategic approach
NOT MORE. / THE NEXT STEP
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