01
Home or business first?
Compare interest generated by residential and commercial creatives.
All concepts
SOLVA
Solar, presented like technology.
A bold identity for a premium solar systems company, where three ascending orange glass fins turn sunlight into a recognizable sign.
01THE PROPOSED CONTEXT
Power your next move.
- For whom
- Homeowners and business owners who are considering solar and want a precise, well-planned installation.
- The proposed objective
- Make solar feel considered rather than generic and lead interest toward planning a project.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Power your next move.” frames solar as the start of a decision about energy. The three translucent fins rise next to realistic rooftops, a visual sign that appears wherever a project begins.
THE VISUAL REASONING
Graphite, signal orange, mineral white and silver. Extremely bold compact headlines, small spaced labels and precise Swiss grids pair with realistic photovoltaic imagery and strong negative space.
#10191D#FF5B24#F4F5EF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals cover the brand, a home, a commercial roof and a typographic poster. Home and business ads are kept separate, vertical covers move closer to the panels, and a building billboard, a project folder and a showroom exterior show the brand at scale.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Photo apertures
“More from every roof.” turns the signal orange field into a poster, with rooftops visible only through angled apertures.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and inquiry mockups separate home and business solutions and lead to a request to plan a project. A real installer would need to confirm equipment, warranties, savings estimates and installation terms; no figures are shown.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Orange glass fins
“Power your next move.” places the three ascending glass fins beside realistic depictions of rooftops, homes and commercial arrays.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
Orange glass fins
1536 × 1024 px
Key visuals 002
Key visual 2
Orange glass fins
1122 × 1402 px
Key visuals 003
Key visual 3
Orange glass fins
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Orange glass fins
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Orange glass fins
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Orange glass fins
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Orange glass fins
1733 × 907 px
Digital ads / PPC 008
Digital ad 2
Orange glass fins
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Orange glass fins
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Orange glass fins
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Orange glass fins
940 × 1672 px
Social media 012
Instagram post 1
Orange glass fins
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The sign or the roof?
Check whether the glass fins help people recall the brand compared with photography alone.
03
A better brief
Track whether inquiries include roof type and project details that make planning easier.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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