01
Close-up or table?
Compare macro burger shots with images of people sharing a meal.
All concepts
STACK
A burger brand with an appetite for attention.
A loud, confident identity for a burger restaurant: tomato red, butter yellow and food photography that fills the frame.
01THE PROPOSED CONTEXT
Big bite energy.
- For whom
- Friends, students and office teams looking for a satisfying lunch or a relaxed evening meal.
- The proposed objective
- Make the menu irresistible in a fast scroll and turn a craving into a visit, a pickup or a delivery order.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Big bite energy.” is about the moment just before the first bite. The burger is always the hero, shot up close, and the chunky slab serif STACK logo stamps every package, tray and wall.
THE VISUAL REASONING
Tomato red, butter yellow and charcoal. Punchy slab serif headlines, branded wrapping paper and close-up food imagery with realistic texture make the food look appetizing, while simple layouts keep every message short.
#C92C1F#F6D065#20201E
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals introduce the burgers, the fries and the restaurant. Feed ads isolate one craving each, vertical covers lead with a hand holding a burger, and a typographic billboard repeats the line in the city.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The lineup
“Stack your favourites.” puts three different burgers side by side, so the menu becomes the image.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and mobile menu mockups lead from a burger to the menu categories and an order button. A real restaurant would need to confirm the menu, prices, allergens and delivery areas; the dishes are concept images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Red and butter
“Big bite energy.” fills every frame with burgers, fries and slab serif headlines on tomato red.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Red and butter
1536 × 1024 px
Key visuals 002
Key visual 2
Red and butter
1122 × 1402 px
Key visuals 003
Key visual 3
Red and butter
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Red and butter
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Red and butter
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Red and butter
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Red and butter
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Red and butter
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Red and butter
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Red and butter
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Red and butter
941 × 1672 px
Social media 012
Instagram post 1
Red and butter
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Visit or delivery?
Track whether the same creative leads more people to the restaurant or to online orders.
03
The side that sells
Check whether fries and sides add interest or distract from the main product.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
A communication challenge of your own?
We start with your audience, offer and resources. Then we define the direction and the materials your business needs.
Start a conversation