01
The relationship people recognize
Compare the farming story with a more specific storage or partnership message.
All concepts
TERRAVANT
Put the work behind the harvest in view.
An agricultural brand concept connecting the field, the people and the relationships that continue beyond harvest.
01THE PROPOSED CONTEXT
From the ground up.
- For whom
- Farm owners, agricultural partners and commercial teams exploring a relationship across farming and storage.
- The proposed objective
- Give a broad agricultural offer a coherent story and help prospective partners identify a relevant conversation.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“From the ground up.” starts with work in the field. A combine establishes the season, wheat held in working hands brings it closer, and the farmer links the crop to experience. Storage and partnerships extend the story beyond a single harvest image.
THE VISUAL REASONING
Forest green, harvest gold and warm ivory echo the land without losing graphic structure. The layered T symbol and parallel stripes draw on crop rows, while warm documentary-style scenes give the identity a human pace.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Landscape visuals make room for machinery, fields and storage. Feed and vertical compositions move closer to the crop and farmer. Printed materials, a pickup and an exhibition stand explore how the identity could remain recognizable across meetings and working environments.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups organize farming, storage and partnerships before inviting an introduction. A real inquiry should establish region, area of interest, timing and the relationship being sought. The scenes illustrate a brand world, not operating acreage, storage capacity or an existing partner network.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The harvest in motion
“From the ground up.” opens with a combine working through the field, making agricultural work the starting point of the identity.
5 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
34 / 34 visuals
Boards & explorations 001
Direction moodboard
Shared applications and boards
1536 × 1024 px
Key visuals 002
Key visual: campaign context
The harvest in motion
1672 × 941 px
Key visuals 003
Key visual: product in focus
The crop in your hands
1672 × 941 px
Key visuals 004
Key visual: people and experience
Beyond one season
1672 × 941 px
Digital ads / PPC 005
Feed ad: context
The harvest in motion
1122 × 1402 px
Digital ads / PPC 006
Feed ad: product
The crop in your hands
1122 × 1402 px
Digital ads / PPC 007
Feed ad: experience
Beyond one season
1122 × 1402 px
Social media 008
Stories: campaign context
The harvest in motion
941 × 1672 px
Social media 009
Stories: product in focus
The crop in your hands
941 × 1672 px
Social media 010
Stories: an invitation to continue
Beyond one season
941 × 1672 px
Brand & mockups 011
Presentation materials, mockup
Shared applications and boards
1536 × 1024 px
Brand & mockups 012
Brand kit, mockup
Shared applications and boards
1536 × 1024 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
A clear reason to get in touch
Check whether visitors can describe what they would ask the team after exploring the page.
03
Fit for the next season
Assess inquiries by region, timing and mutual operational needs, rather than by volume alone.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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