01
Understanding the service
Check whether people understand the offer and next step.
All concepts
VITA NOVA
The first conversation makes room for clarity.
A direction about listening, understanding and continuity of care.
01THE PROPOSED CONTEXT
Care starts today
- For whom
- People exploring a clinic’s services who want to know where to start.
- The proposed objective
- Make the first contact easier to understand.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
Listen, Understand, Plan: communication introduces a relationship and process before a list of services.
THE VISUAL REASONING
Green, natural light and everyday scenes bring the message closer to daily life. Simple typography supports a calm tone.
#354C36#B7C4A0#F2F0E5
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The feed introduces care, vertical formats bring the conversation closer, and the website shows the proposed steps.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
Services would need explanation and validation in a real project. People, clinic and situations are illustrative, with no documented medical results.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
69 / 69 visuals
Key visuals 001
The brand world
1672 × 941 px · 2 sizes grouped
Digital ads / PPC 002
The brand world
160 × 600 px
Digital ads / PPC 003
The brand world
728 × 90 px
Digital ads / PPC 004
The brand world
320 × 50 px
Digital ads / PPC 005
The brand world
970 × 250 px
Digital ads / PPC 006
The brand world
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 007
The brand world
1254 × 1254 px · 2 sizes grouped
Digital ads / PPC 008
The brand world
1734 × 907 px · 2 sizes grouped
Digital ads / PPC 009
The brand world
1254 × 1254 px · 2 sizes grouped
Digital ads / PPC 010
The brand world
1734 × 907 px · 2 sizes grouped
Digital ads / PPC 011
The brand world
1374 × 1145 px · 3 sizes grouped
Digital ads / PPC 012
The brand world
887 × 1774 px · 2 sizes grouped
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Attended appointments
Track inquiries, confirmations and attendance.
03
The conversation
Review recurring questions without turning medical information into advertising messages.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
A communication challenge of your own?
We start with your audience, offer and resources. Then we define the direction and the materials your business needs.
Start a conversation