Beauty · skincare ecommerceIndependent concept · fictional brand · AI visuals

AERI SKIN

A routine people can understand.

A K-beauty world connecting products with routine steps and returning shoppers.

AERI SKIN · Good skin. Happier you.

01THE PROPOSED CONTEXT

Good skin. Happier you.

For whom: Skincare shoppers who want to choose a suitable routine.
The proposed objective: Organize product discovery into easy-to-follow steps.

INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.

THE CENTRAL IDEA

Cleanse, treat, hydrate: products gain meaning through their place in a routine.

THE VISUAL REASONING

Pink, creamy textures and flowers create recognition. Product frames leave room for the message.

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AERI SKIN · Product and packaging · concept

02ONE IDEA, DIFFERENT CONTEXTS

The message adapts to where it appears.

The feed introduces the product, vertical formats explain the routine, and return messages invite people to complete their choice.

AERI SKIN · Vertical format · static visual

03AFTER THE FIRST ENCOUNTER

Interest needs a next step.

A live product page would explain ingredients, use and compatibility with verified claims.

04INSIDE THE CONCEPT

From the idea to each application.

These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.

Every material, by role.

Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.

Guide: what does each format do?

Direction

Material type

14 / 14 visuals

Digital ads / PPC 001
The brand world
1448 × 1086 px
Digital ads / PPC 002
The brand world
1122 × 1402 px
Digital ads / PPC 003
The brand world
1254 × 1254 px
Digital ads / PPC 004
The brand world
1254 × 1254 px
Digital ads / PPC 005
The brand world
1254 × 1254 px
Digital ads / PPC 006
The brand world
941 × 1672 px
Digital ads / PPC 007
The brand world
1122 × 1402 px
Digital ads / PPC 008
The brand world
1122 × 1402 px
Digital ads / PPC 009
The brand world
1122 × 1402 px
Digital ads / PPC 010
The brand world
1122 × 1402 px
Digital ads / PPC 011
The brand world
1122 × 1402 px
Boards & explorations 012
The brand world
315 × 310 px

PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.

05WHAT WE WOULD TEST

From creative direction to questions we can test.

The reason to buy

Compare product, occasion and offer.

The order journey

Track product selection, abandonment and completed orders.

Real value

Include margin, returns and repeat orders in evaluation.

HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.

NEXT CONCEPTONWARDAdvisory · CSR strategy and community projectsExplore the concept

ONWARD · Commitment that continues after the campaign.

NOT MORE. / THE NEXT STEP

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