01
One technology or the system?
Compare ads focused on a single technology with ads that show the integrated approach.
All concepts
AERION
Three energy technologies, one clear direction.
An identity for an integrated renewable energy developer, where a silver airflow ribbon connects wind, solar and battery storage.
01THE PROPOSED CONTEXT
Renewables. Connected.
- For whom
- Companies, landowners and public partners exploring a renewable project and looking for a credible technical partner.
- The proposed objective
- Explain the integrated approach clearly and lead interest toward a first project conversation.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Renewables. Connected.” presents three technologies as one system. The sculptural ribbon moves through each landscape, and the open-A emblem marks the point where they meet.
THE VISUAL REASONING
Midnight blue, mint, ice white and brushed silver. Light neo-grotesk headlines, tiny spaced technical labels and photoreal infrastructure landscapes give the brand engineering credibility, while the ribbon adds movement.
#101D38#83F5CF#EDF5F7
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals present the hero landscape, wind, solar with storage and a typographic manifesto. Meta and Google ads each focus on one technology, LinkedIn formats address business partners, and a billboard, a project folder and campus signage show the identity in use.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The typographic manifesto
“Renewables. Connected.” carries the campaign with type, color and the open-A emblem alone, for formats where a photograph would say too much.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and inquiry page mockups lead from wind, solar and storage to a request for a conversation. A real developer would need to confirm projects, capacities, permits and partners; the sites shown are generated and imply no performance or track record.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The airflow ribbon
“Renewables. Connected.” links wind, solar and storage with a silver ribbon that moves through every landscape.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The airflow ribbon
1536 × 1024 px
Key visuals 002
Key visual 2
The airflow ribbon
1122 × 1402 px
Key visuals 003
Key visual 3
The airflow ribbon
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
The airflow ribbon
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
The airflow ribbon
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
The airflow ribbon
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
The airflow ribbon
1733 × 907 px
Digital ads / PPC 008
Digital ad 2
The airflow ribbon
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
The airflow ribbon
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
The airflow ribbon
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
The airflow ribbon
940 × 1672 px
Social media 012
Instagram post 1
The airflow ribbon
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Business or public partners
Check which partner profiles engage with LinkedIn formats and which with search ads.
03
From interest to brief
Track whether inquiries arrive with enough project information to start an assessment.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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