01
Object or craftsperson?
Compare ads that show a familiar object with ads that show the work at the bench.
All concepts
RE:PAIR
A familiar object, another chapter.
A repair workshop for lamps, chairs and bags that starts with the story of each object, in charcoal, restrained red and warm paper.
01THE PROPOSED CONTEXT
Not done yet.
- For whom
- People who own objects they would rather keep than replace and want to know whether a repair makes sense before they decide.
- The proposed objective
- Make repair feel like a considered choice and lead interest toward a first conversation about a specific object.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Not done yet.” treats a worn object as something with more use ahead of it. The campaign starts with what happened and what matters to the owner, shows the work at the bench and ends with the object back in everyday use.
THE VISUAL REASONING
Charcoal, restrained red and warm recycled paper, with a serif wordmark and a colon that becomes the brand sign. Soft window light, patina and honest craftsmanship keep the images calm, with no before and after effects.
#222521#DF4233#E9E0CF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Nine posts and a carousel follow one repair from the first look to the handover. Meta formats and display images invite people to start with their own object, and the tags, repair record and packaging in the photographs carry the brand into the workshop.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The invitation continues with a conversation about the object: what happened, what matters and whether a repair makes sense. A real workshop would need to confirm services, materials, assessment terms, prices and turnaround; the repairs shown are illustrative.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
34 / 34 visuals
Key visuals 001
Key visual
Honest craft
1536 × 1024 px
Digital ads / PPC 002
Feed ad 1
Honest craft
1440 × 1800 px
Digital ads / PPC 003
Feed ad 2
Honest craft
1440 × 1440 px
Digital ads / PPC 004
Digital ad 1
Honest craft
1200 × 628 px
Digital ads / PPC 005
Digital ad 2
Honest craft
1200 × 1200 px
Digital ads / PPC 006
Feed ad 3
Honest craft
1440 × 1800 px
Digital ads / PPC 007
Feed ad 4
Honest craft
1440 × 1800 px
Social media 008
Instagram post 1
Honest craft
1440 × 1800 px
Social media 009
Instagram post 2
Honest craft
1440 × 1800 px
Social media 010
Instagram post 3
Honest craft
1440 × 1800 px
Social media 011
Instagram post 4
Honest craft
1440 × 1800 px
Social media 012
Instagram post 5
Honest craft
1440 × 1800 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The first question
Check whether inviting people to describe their object leads to more inquiries than listing services.
03
Care after repair
Track whether care advice after the handover brings people back with another object.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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