01
Protection or style?
Compare interest in the technical arguments with interest in the collection’s imagery.
All concepts
ALTURA
Protection built for the mountains. Worn in the city too.
A technical collection presented through volume, landscape and the details that matter in demanding conditions.
01THE PROPOSED CONTEXT
Above the ordinary.
- For whom
- People who spend time in the mountains, value technical gear and want pieces that also look good off the trail.
- The proposed objective
- Make technical quality easy to understand and connect interest in the imagery with exploring the collection.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Above the ordinary” connects altitude with the standard of the product. The secondary message, “Engineered for the elements,” shifts attention from atmosphere to protection, materials and construction.
THE VISUAL REASONING
Deep navy, glacier white and a signal-orange accent. Low-angle framing gives the silhouettes volume, while close-ups of zippers, seams and textures show the work behind the product.
#132334#E66538#C5D9E1
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual introduces the collection in its landscape. The feed alternates product, experience and craft, while verticals isolate one message each. Digital ads and outdoor hold a single idea.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups move from the collection to a product page with colors, sizes and technical details. They are concept images, not a working store.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Above the ordinary
Peaks, voluminous silhouettes and technical details. The main message connects altitude with the standard of the product.
25 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
28 / 28 visuals
Key visuals 001
Above the ordinary
1672 × 941 px · 2 sizes grouped
Key visuals 002
Above the ordinary
1122 × 1402 px · 2 sizes grouped
Key visuals 003
Altitude to Avenue
1672 × 941 px
Digital ads / PPC 004
Above the ordinary
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 005
Above the ordinary
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 006
Above the ordinary
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 007
Above the ordinary
1734 × 907 px · 2 sizes grouped
Digital ads / PPC 008
Above the ordinary
1254 × 1254 px · 2 sizes grouped
Social media 009
Above the ordinary
941 × 1672 px · 2 sizes grouped
Social media 010
Above the ordinary
941 × 1672 px · 2 sizes grouped
Social media 011
Above the ordinary
941 × 1672 px · 2 sizes grouped
Social media 012
Above the ordinary
1254 × 1254 px · 2 sizes grouped
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Mountain and city
Check whether the “Altitude to Avenue” direction broadens the audience without diluting the technical promise.
03
The product page
Track whether details about materials and sizing reduce questions before an order.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
Explore the strategic approach
NOT MORE. / THE NEXT STEP
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