01
Quiz or edit?
Compare the scent quiz with editorial selections as the first step.
All concepts
NOTARIUM
A good place to find your scent.
A multibrand online perfume shop that makes discovery approachable through edits, samples and short explanations.
01THE PROPOSED CONTEXT
Find your next note.
- For whom
- People who want to find a new fragrance online but hesitate to buy a full bottle without trying it.
- The proposed objective
- Reduce the uncertainty of buying perfume online and lead curiosity to a discovery kit or a first order.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Find your next note.” turns choosing a perfume into a small, curious search. Short note cards, a scent quiz and sample kits help people go from a feeling to a choice.
THE VISUAL REASONING
Ink navy, pear green, porcelain, soft ice blue and apricot. An italic editorial serif, sunlit still lifes and fresh ingredients keep the retailer friendly, curious and calm.
#172C4D#D8E66A#F6F5EF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual stacks three fictional fragrance houses on colored blocks. Feed and story formats alternate new finds, notes and the quiz. Web and retargeting banners bring people back to the edit they left.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The curated selection
Three fictional houses on colored blocks present the retailer as a place where different styles sit side by side.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The homepage, category, mobile product, quiz and comparison mockups lead from curiosity to a choice and the basket. Stock, prices and delivery would be confirmed in a real shop; the houses and perfumes are fictional.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The note to discover
“Find your next note.” makes discovery the promise, with sunny still lifes and fresh ingredients around each bottle.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual
The note to discover
1536 × 1024 px
Digital ads / PPC 002
Feed ad 1
The note to discover
1122 × 1402 px
Digital ads / PPC 003
Feed ad 2
The note to discover
1122 × 1402 px
Digital ads / PPC 004
Feed ad 3
The note to discover
1122 × 1402 px
Digital ads / PPC 005
Feed ad 4
The note to discover
1122 × 1402 px
Digital ads / PPC 006
Digital ad 1
The note to discover
1122 × 1402 px
Digital ads / PPC 007
Digital ad 2
The note to discover
2172 × 724 px
Social media 008
Story 1
The note to discover
941 × 1672 px
Social media 009
Story 2
The note to discover
941 × 1672 px
Social media 010
Story 3
The note to discover
941 × 1672 px
Social media 011
Instagram post 1
The note to discover
1254 × 1254 px
Social media 012
Instagram post 2
The note to discover
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Samples first
Track whether discovery kits lead to full-size orders.
03
Gift season
Check whether gift packaging content changes basket value at peak times.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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