01
The reason to buy
Compare product, occasion and offer.
All concepts
ATELIER DE CARNE
From the product to the meal it is chosen for.
A campaign about selection, preparation, bundles and shared occasions.
01THE PROPOSED CONTEXT
Carne bună. Livrată corect.
- For whom
- Families and shoppers choosing meat for home cooking.
- The proposed objective
- Connect appetite and trust with choosing a suitable bundle.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The product gains context through its occasion: a family meal, barbecue or home cooking.
THE VISUAL REASONING
Focused light reveals texture; packaging and family scenes explain use. A dark palette keeps the product central.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
One visual introduces the selection, another explains the bundle, and delivery messaging answers a practical question.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
A live shop would need clear, verified information on weight, contents, origin and transport conditions.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Selection and eating occasions
Products, bundles and shared meals support a commercial direction with an editorial tone.
24 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
31 / 31 visuals
Key visuals 001
Selection and eating occasions
1672 × 941 px
Key visuals 002
Selection and eating occasions
1672 × 941 px
Digital ads / PPC 003
Selection and eating occasions
941 × 1672 px
Digital ads / PPC 004
Selection and eating occasions
1254 × 1254 px
Digital ads / PPC 005
Selection and eating occasions
1335 × 1178 px
Digital ads / PPC 006
Selection and eating occasions
1122 × 1402 px
Digital ads / PPC 007
Selection and eating occasions
941 × 1672 px
Digital ads / PPC 008
Selection and eating occasions
1122 × 1402 px
Digital ads / PPC 009
Selection and eating occasions
1335 × 1178 px
Digital ads / PPC 010
Selection and eating occasions
941 × 1672 px
Digital ads / PPC 011
Selection and eating occasions
941 × 1672 px
Digital ads / PPC 012
Selection and eating occasions
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The order journey
Track product selection, abandonment and completed orders.
03
Real value
Include margin, returns and repeat orders in evaluation.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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