01
Ritual or product?
Compare messages about the routine with messages about a single product.
All concepts
AURELIS
A calmer way to care for your skin.
A premium skincare concept built on natural light, tactile materials and three products in one simple ritual.
01THE PROPOSED CONTEXT
A quieter ritual.
- For whom
- People who want a short, considered skincare routine and value texture, design and calm over promises.
- The proposed objective
- Make the three-step ritual easy to understand and lead interest to the discovery set or a first product.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“A quieter ritual.” presents skincare as a moment to slow down. Pure Cleanser, Daily Serum and Soft Cream form one routine, presented without clinical claims or before-and-after imagery.
THE VISUAL REASONING
Sage, ivory, stone and deep olive, with brushed champagne details. A fine serif wordmark with a rising sun, travertine, water and olive branches create a quiet Mediterranean light.
#39463A#A5B19B#F4F0E7
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual places the ritual on stone steps. Product portraits introduce each step, while a type poster and street poster keep the message to a single line. The billboard carries the products into a coastal landscape.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The personal moment
“Time for yourself.” adds a portrait in a bathrobe, bringing the ritual closer to the person who uses it.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The homepage, product page and mobile mockups lead from the ritual to a product and the basket. Formulas, ingredients and product claims in a real launch would be defined separately for the actual product; these packs are a visual direction.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The stone ritual
“A quieter ritual.” places the three products on travertine steps in soft Mediterranean light.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual
The stone ritual
1536 × 1024 px
Key visuals 002
Campaign poster
The stone ritual
1024 × 1536 px
Social media 003
Instagram post 1
The stone ritual
1254 × 1254 px
Social media 004
Instagram post 2
The stone ritual
1254 × 1254 px
Social media 005
Instagram post 3
The stone ritual
1254 × 1254 px
Social media 006
Instagram post 4
The stone ritual
1254 × 1254 px
Social media 007
Instagram post 5
The stone ritual
1254 × 1254 px
Social media 008
Instagram post 6
The stone ritual
1254 × 1254 px
Social media 009
Instagram post 7
The stone ritual
1254 × 1254 px
Social media 010
Instagram post 8
The stone ritual
1254 × 1254 px
Social media 011
Instagram post 9
The stone ritual
1254 × 1254 px
OOH / outdoor 012
Outdoor 1
The stone ritual
1024 × 1536 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The first purchase
Track whether the discovery set or a single product starts the relationship.
03
Store or online?
Check whether consultations in a store lead to online repeat orders.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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