01
Why this home?
Compare interest in space, location and lifestyle.
All concepts
AUREN RESIDENCES
A home, through material and atmosphere.
A coastal residential concept connecting architecture with the interior experience.
01THE PROPOSED CONTEXT
Live above the ordinary
- For whom
- Buyers comparing premium residential developments.
- The proposed objective
- Build interest and continue it through property exploration.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The view opens the story; materials, interiors and details make it tangible.
THE VISUAL REASONING
Deep green, stone and sunset light form a consistent world across campaign and project presentation.
#243A31#B4A17C#F1EADC
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Wide compositions establish the setting; vertical formats bring the benefit and invitation closer.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The conceptual website would need verified property information and purchase terms.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
20 / 20 visuals
Key visuals 001
The brand world
1672 × 941 px
Key visuals 002
The brand world
1672 × 941 px
Digital ads / PPC 003
The brand world
1122 × 1402 px
Digital ads / PPC 004
The brand world
1254 × 1254 px
Social media 005
The brand world
941 × 1672 px
OOH / outdoor 006
The brand world
1600 × 1000 px
Brand & mockups 007
The brand world
1600 × 1100 px
Website & the next step 008
The brand world
1600 × 1000 px
Website & the next step 009
The brand world
1080 × 1350 px
Boards & explorations 010
The brand world
418 × 418 px
Boards & explorations 011
The brand world
418 × 418 px
Boards & explorations 012
The brand world
418 × 418 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
From inquiry to viewing
Connect budget and purchase timing with completed viewings.
03
What is still unclear?
Use questions from meetings to improve the material.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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