01
Fleet or people?
Compare fleet-led creative with team-led creative in quote requests.
All concepts
AXENOR
Road freight with a clear direction.
A European road freight company with a bold industrial identity, where two crossing route lines become the mark of the fleet.
01THE PROPOSED CONTEXT
Direction in every delivery.
- For whom
- Logistics managers and companies that need reliable road freight partners for regular or project shipments.
- The proposed objective
- Make the company recognizable on the road and in the market, and lead interest to a quote request.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Direction in every delivery.” connects the route, the fleet and the people behind it. The crossing lines run from the trailers to stationery, signage and campaigns.
THE VISUAL REASONING
Ultramarine, white, brushed silver and ink. Condensed headlines and a wide logo give strength, while road, depot and aerial photography alternate with portraits of the team.
#101828#203FE8#F5F7FA
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Road, aerial and depot key visuals set the scale. Feed and story formats alternate freight, people and short statements. The billboard and citylight keep the route lines and a single line of copy.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The aerial view
“Built to move business.” looks from above at a truck on a wide industrial road, speaking directly to business clients.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website, fleet and services pages and the mobile quote form lead from the brand to a shipment request. Countries served, capacity and certifications would need to be real; the fleet shown is a visual concept.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The road
“Direction in every delivery.” puts the ultramarine fleet on the road, with the crossing route lines on every trailer.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The road
1672 × 941 px
Key visuals 002
Key visual 2
The aerial view
1672 × 941 px
Key visuals 003
Key visual 3
The road
1672 × 941 px
Key visuals 004
Campaign poster
The road
1024 × 1536 px
Digital ads / PPC 005
Feed ad 1
The road
1122 × 1402 px
Digital ads / PPC 006
Feed ad 2
The road
1122 × 1402 px
Digital ads / PPC 007
Feed ad 3
The road
1122 × 1402 px
Digital ads / PPC 008
Digital ad 1
The road
2172 × 724 px
Digital ads / PPC 009
Digital ad 2
The road
1374 × 1145 px
Social media 010
Story 1
The road
941 × 1672 px
Social media 011
Story 2
The road
941 × 1672 px
Social media 012
Story 3
The road
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Quote quality
Track how many quote requests include the information needed to price a route.
03
Recruitment too
Check whether the same campaign also improves interest from drivers.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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