01
Care or capacity?
Compare messages about careful packing with messages about scale and speed.
All concepts
RELAYGRID
From your store to their door.
A fulfillment and warehousing partner for online stores, with a warm modular identity built from parcels and connection points.
01THE PROPOSED CONTEXT
Every order. A connected journey.
- For whom
- Growing online stores that want to hand over storage, packing and returns without losing care for their customers.
- The proposed objective
- Make outsourced fulfillment feel approachable and lead interest to a first conversation.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Every order. A connected journey.” shows fulfillment as a chain of careful handovers. Rounded modules and dotted connectors suggest links between the store, the warehouse and the customer, without pretending to show real routes or data.
THE VISUAL REASONING
Petrol, mint, tangerine and warm white. Big friendly type, rounded shapes and realistic warehouse imagery make logistics feel human and organized.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Module, warehouse and packing key visuals set the story. Feed and story formats alternate the parcel, the people and the process. The billboard and citylight keep one line and the modules.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The warehouse
“Make room for what’s next.” shows a bright warehouse and the people in it, for stores that need space to grow.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website, services page, mobile inquiry and client portal mockups lead from the offer to a conversation. Volumes, integrations and terms would be agreed for each store; the portal shown is a demo without live data.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The connected modules
“Every order. A connected journey.” builds the story from rounded modules and dotted connectors in petrol, mint and tangerine.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The connected modules
1672 × 941 px
Key visuals 002
Key visual 2
The warehouse
1672 × 941 px
Key visuals 003
Key visual 3
The connected modules
1672 × 941 px
Key visuals 004
Campaign poster
The connected modules
1024 × 1536 px
Digital ads / PPC 005
Feed ad 1
The connected modules
1122 × 1402 px
Digital ads / PPC 006
Feed ad 2
The connected modules
1122 × 1402 px
Digital ads / PPC 007
Feed ad 3
The connected modules
1122 × 1402 px
Digital ads / PPC 008
Digital ad 1
The connected modules
2172 × 724 px
Digital ads / PPC 009
Digital ad 2
The connected modules
1374 × 1145 px
Social media 010
Story 1
The connected modules
941 × 1672 px
Social media 011
Story 2
The connected modules
941 × 1672 px
Social media 012
Story 3
The connected modules
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Who gets in touch?
Track the size and category of stores that send an inquiry.
03
The portal
Check whether showing the client portal increases trust in later conversations.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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