01
Project or product?
Compare ads built around a finished project with ads built around a tool.
All concepts
BRAVA
A DIY store that starts with the idea.
An energetic identity for a DIY and garden retailer: aubergine and acid yellow diagonals, tools, paint and people at work.
01THE PROPOSED CONTEXT
Make it yours.
- For whom
- Homeowners, renters and weekend makers planning a project, from painting a room to building a planter.
- The proposed objective
- Connect inspiration with the tools and materials needed, and lead interest from an idea to a shopping list.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Make it yours.” puts the person and the project first. The slanted BRAVA wordmark and the diagonal blocks suggest movement, as if every layout were cut with the same tool.
THE VISUAL REASONING
Aubergine, acid yellow and chalk white. Bold geometric headlines, diagonal color blocks and sunlit workshop photography give the brand energy, while tools and materials stay recognizable in every format.
#321B32#E3ED35#F4F1EA
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals introduce tools, paint, a room being painted and hands at the bench. Feed ads move from one project to the next, Google ads keep a single line each, and a billboard, a delivery van and a storefront show the brand in the city.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Hands at work
“Build something personal.” moves closer to the work itself: measuring, cutting and finishing at the bench.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and mobile mockups organize the offer by tools, decorating, garden and building, and lead from an idea to a category page. A real retailer would need to confirm products, prices and availability; the products are concept images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Diagonal blocks
“Make it yours.” cuts workshops, gardens and painted rooms with aubergine and acid yellow diagonals.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Diagonal blocks
1536 × 1024 px
Key visuals 002
Key visual 2
Diagonal blocks
1122 × 1402 px
Key visuals 003
Key visual 3
Diagonal blocks
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Diagonal blocks
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Diagonal blocks
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Diagonal blocks
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Diagonal blocks
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Diagonal blocks
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Diagonal blocks
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Diagonal blocks
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Diagonal blocks
941 × 1672 px
Social media 012
Instagram post 1
Diagonal blocks
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
From idea to list
Track whether project pages lead people to add several products for the same project.
03
Weekend timing
Check whether project inspiration performs better before weekends and holidays.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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