01
Illustration or photography?
Compare the illustrated campaign with interior photography as the first point of interest.
All concepts
VERSANT HOUSE
Your mountain meeting place.
A boutique alpine hotel and social club with a warm 1970s spirit: rooms, a lounge with a fire and evenings that bring people together.
01THE PROPOSED CONTEXT
Stay. Gather. Belong.
- For whom
- Couples and groups of friends who choose a mountain stay for the atmosphere and the people as much as the slopes.
- The proposed objective
- Turn the hotel’s social side into a reason to stay and lead interest to a room inquiry.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Stay. Gather. Belong.” describes a day at the house: stay for the mountain, gather for the evening, come back to a place that feels like yours. The cable car and the sun carry that story through every material.
THE VISUAL REASONING
Dusty blue, butter yellow, chocolate and vermilion, with retro travel-poster illustration next to warm interior photography. Walnut, blue upholstery and red lamps make the 1970s modernism feel lived in.
#352921#C7462D#F4E6AF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
An illustrated key visual sets the mood, while lounge and room photography show the stay. Feed and story formats move from morning to night. The billboard and citylight keep the illustration and a short line.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The evening lounge
“Gather for the evening.” moves to photography: friends by the fire, blue sofas and walnut, the social side of the stay.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website, rooms page and mobile inquiry mockups lead from atmosphere to a request for dates. Availability, rates and policies in a real hotel would need confirmation before booking; these are concept images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The illustrated house
“Stay for the mountain. Gather for the evening.” uses retro travel illustration, the cable car and the sun to tell the story of a day at the house.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The illustrated house
1672 × 941 px
Key visuals 002
Key visual 2
The evening lounge
1672 × 941 px
Key visuals 003
Key visual 3
The illustrated house
1672 × 941 px
Digital ads / PPC 004
Feed ad 1
The illustrated house
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
The illustrated house
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
The illustrated house
1122 × 1402 px
Digital ads / PPC 007
Digital ad
The illustrated house
2172 × 724 px
Social media 008
Story 1
The illustrated house
941 × 1672 px
Social media 009
Story 2
The illustrated house
941 × 1672 px
Social media 010
Story 3
The illustrated house
941 × 1672 px
Social media 011
Instagram post 1
The illustrated house
1586 × 992 px
Social media 012
Instagram post 2
The illustrated house
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Rooms or evenings?
Check whether room content or social evenings lead to more inquiries.
03
A reason to return
Track repeat inquiries from previous guests over a season.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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