01
Product or kitchen?
Compare ads that show products alone with ads that show them in use.
All concepts
BULKO
Wholesale that understands the kitchen.
A crisp Swiss identity for a wholesale supplier for chefs, cafés and restaurants: ultramarine, apricot and bold modular arcs.
01THE PROPOSED CONTEXT
Ready for your business.
- For whom
- Restaurant owners, chefs and café teams who buy in volume and need reliable supplies for every service.
- The proposed objective
- Make the wholesaler feel like a partner of the kitchen and lead interest toward membership or a first order.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Ready for your business.” speaks to the people behind the counter. The apricot dot inside the lowercase o and the modular arcs frame produce, kitchens and deliveries alike.
THE VISUAL REASONING
Ultramarine, apricot and cool white. An upright geometric lowercase wordmark, bold modular arcs and bright professional kitchen photography make bulk buying look organized and fresh.
#2445E8#FFAE78#F4F6FA
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals present fresh produce, coffee, a chef at work and the warehouse store. Ads alternate products, deliveries and the membership card, and a billboard, branded crates, private label packaging and the storefront show the brand in use.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The storefront
“Made for the way you work.” shows the wholesale store itself, the place where business owners stock up.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups organize fresh produce, dry goods and catering essentials, and lead to category pages. A real wholesaler would need to confirm the range, prices, membership terms and delivery areas; the products are concept images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Swiss arcs
“Ready for your business.” frames kitchens, crates and service with ultramarine and apricot arcs.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Swiss arcs
1536 × 1024 px
Key visuals 002
Key visual 2
Swiss arcs
1122 × 1402 px
Key visuals 003
Key visual 3
Swiss arcs
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Swiss arcs
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Swiss arcs
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Swiss arcs
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Swiss arcs
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Swiss arcs
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Swiss arcs
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Swiss arcs
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Swiss arcs
941 × 1672 px
Social media 012
Instagram post 1
Swiss arcs
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Membership value
Check whether the membership card is understood as a benefit or as a requirement.
03
First order
Track whether category pages lead to a first order from new business customers.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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