01
Which coffee first?
Compare interest in each coffee to see which one works best as a first purchase.
All concepts
BUMBLE & BEAN
A brighter kind of morning.
A playful specialty coffee brand where a bumblebee and a coffee bean become one mark, across bags, café and online shop.
01THE PROPOSED CONTEXT
Good days, brewed.
- For whom
- People who enjoy good coffee at home or in a neighborhood café and like brands with personality.
- The proposed objective
- Make the three coffees easy to tell apart and connect a first cup with a subscription or a return visit.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Good days, brewed.” treats coffee as one of the small rituals that make a day better. Daybreak, Slow Bloom and After Hours give each moment of the day its own coffee and color.
THE VISUAL REASONING
Cobalt, pollen yellow and powder pink, with a hand-drawn bumblebee and bold rounded lettering. Warm daylight and tactile packaging keep the playful identity grounded in a real product.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual introduces the three bags together. Square and portrait executions give each coffee its moment, while illustrated posters carry the brand’s humor. A street billboard keeps one line and one bee.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The café moment
A cup passed across the counter brings the brand into the café and the people who make it.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The shop mockups move from the homepage to a product page and a mobile basket. A real shop would need to explain grind options, delivery and subscription terms; the café, menu and prices are illustrative.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Three coffees, three moments
“Good days, brewed.” gives each bag its own color and time of day, with the bee as the constant.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Three coffees, three moments
1536 × 1024 px
Key visuals 002
Campaign poster 1
Three coffees, three moments
1024 × 1536 px
Key visuals 003
Campaign poster 2
Three coffees, three moments
1024 × 1536 px
Key visuals 004
Campaign poster 3
Three coffees, three moments
1024 × 1536 px
Key visuals 005
Key visual 2
The café moment
1312 × 1199 px
Key visuals 006
Campaign poster 4
Three coffees, three moments
1024 × 1536 px
Social media 007
Instagram post 1
Three coffees, three moments
1254 × 1254 px
Social media 008
Instagram post 2
Three coffees, three moments
1254 × 1254 px
Social media 009
Instagram post 3
Three coffees, three moments
1254 × 1254 px
Social media 010
Instagram post 4
Three coffees, three moments
1254 × 1254 px
Social media 011
Instagram post 5
Three coffees, three moments
1254 × 1254 px
Social media 012
Instagram post 6
Three coffees, three moments
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Café or shop?
Check whether café visitors move to online orders or subscriptions.
03
Personality or product?
Compare illustrated posts with product photography in reach and saves.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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