01
Project or feeling?
Compare ads built around a specific project with ads about the pride of making something.
All concepts
TINKER CLUB
Curiosity you can hold.
A making club for children aged 7 to 12, where cardboard bridges, rovers and marble runs carry the whole campaign.
01THE PROPOSED CONTEXT
Big ideas. Small hands.
- For whom
- Parents of children aged 7 to 12 who want screen-free, hands-on activities; schools and cultural partners as a second audience.
- The proposed objective
- Make the club easy to understand at a glance and lead interest from a single project to booking a session.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Big ideas. Small hands.” makes curiosity tangible. Every image shows something children can hold, test and improve, and “Make. Test. Try again.” turns a failed first try into part of the fun.
THE VISUAL REASONING
Cobalt, coral, paper and sky blue, a modular open square and dot symbol and confident geometric type. Tactile documentary photography of children, parents and cardboard structures keeps the brand warm and real, while cut-out shapes bring the workshop material into every layout.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Three key visuals show a bridge, a marble run and a cardboard car under construction. Feed and story ads each present one project, and a billboard and a citylight bring the question “What if?” into the city. A project box, notebook, workbook, tote, badges, a workshop space and wayfinding show the club in use.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups move from the homepage to a workshop page with age and project choice, a booking page and an email. A real operator would need to confirm ages, group sizes, safety rules, prices and locations; the workshops shown are illustrative.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Made by hand
1536 × 1024 px
Key visuals 002
Key visual 2
Made by hand
1536 × 1024 px
Key visuals 003
Key visual 3
Made by hand
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Made by hand
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Made by hand
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Made by hand
1122 × 1402 px
Digital ads / PPC 007
Digital ad 1
Made by hand
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Made by hand
1254 × 1254 px
Social media 009
Story 1
Made by hand
992 × 1586 px
Social media 010
Story 2
Made by hand
941 × 1672 px
Social media 011
Video cover
Made by hand
941 × 1672 px
Social media 012
Story 3
Made by hand
1024 × 1536 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Age as the first filter
Check whether choosing an age group first helps parents find the right session faster.
03
Families or schools?
Track which entry point, weekend workshops or school programs, leads to more completed bookings.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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