01
Cobalt or lavender?
Compare how the Precision and Faceted directions are perceived for trust and calm.
All concepts
CLARIVO
A clearer view, and someone to explain it.
A calm, premium identity for a diagnostic imaging center, explored in two complete directions and a third study.
01THE PROPOSED CONTEXT
A clearer view of care.
- For whom
- Patients referred for a scan and their families, who want to understand what will happen and feel looked after.
- The proposed objective
- Reduce uncertainty before an imaging appointment and make the center recognizable as both precise and human.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“A clearer view of care.” connects the precision of the image with the care around it. The translucent aperture ring appears over scanner rooms, conversations and reception spaces, a sign of attention rather than technology alone.
THE VISUAL REASONING
The Precision direction uses electric cobalt, mist lavender, cool white and thin precise headlines. The Faceted direction, explored first, is lighter and more lavender, with faceted glass and more air around people. A third study, Perspective, tests an editorial serif.
#2340D9#C9C3F2#F6F7FB
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Both complete directions carry key visuals, feed and story ads, display formats, website mockups and physical applications: a billboard, stationery, the façade, the reception area and uniforms. They can be compared format by format.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Faceted
The first exploration: lighter lavender light, faceted glass and more air around the people.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website mockups lead from imaging services and the team to preparing for a visit. A real center would need to confirm services, preparation instructions, booking and medical information; the scenes are illustrative and show no procedures.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Precision
“A clearer view of care.” in electric cobalt: a translucent aperture ring over scanner rooms, clinicians and calm reception spaces.
40 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
82 / 82 visuals
Key visuals 001
Key visual 1
Precision
1536 × 1024 px
Key visuals 002
Key visual 2
Precision
1122 × 1402 px
Key visuals 003
Key visual 3
Precision
1536 × 1024 px
Key visuals 004
Key visual 4
Precision
1254 × 1254 px
Digital ads / PPC 005
Feed ad 1
Precision
1122 × 1402 px
Digital ads / PPC 006
Feed ad 2
Precision
1122 × 1402 px
Digital ads / PPC 007
Feed ad 3
Precision
1374 × 1145 px
Digital ads / PPC 008
Digital ad 1
Precision
1734 × 907 px
Digital ads / PPC 009
Digital ad 2
Precision
1254 × 1254 px
Digital ads / PPC 010
Digital ad 3
Precision
1122 × 1402 px
Digital ads / PPC 011
Digital ad 4
Precision
2172 × 724 px
Digital ads / PPC 012
Digital ad 5
Precision
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
People or rooms?
Check whether images of the team reassure more than images of the equipment.
03
Prepared for the visit
Track whether visitors open preparation information before booking.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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