01
Artwork or atmosphere?
Compare interest in specific works with interest in the gallery as a place.
All concepts
INTERVAL
An identity that makes room for the work.
A contemporary gallery whose identity steps back so sculpture, material and light can take the space.
01THE PROPOSED CONTEXT
Space to see.
- For whom
- Art lovers, collectors and curious visitors who want exhibitions that reward a slower look.
- The proposed objective
- Give each exhibition a clear voice, keep the gallery recognizable and turn interest into a visit or a membership.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Space to see.” turns the pause into the brand. Two vertical lines mark the interval, and three fictional exhibitions, Negative Space, Material Memory and Light in Between, each explore a different way of looking.
THE VISUAL REASONING
Cobalt, warm white and graphite, with sculptural objects in calm white rooms. A spaced-out sans wordmark sits next to an editorial serif kept for exhibition titles, so the art always leads.
#28282B#2446E8#F3F0E8
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The key visual places a cobalt sculpture in the gallery. Exhibition posters give each show its own material, and verticals carry one line each. Street posters and a billboard bring the blue into the city.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The installation view
Hanging fabric, blue light and several works show how a whole exhibition could occupy the space.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and exhibition page mockups lead from the program to visit details and membership. Opening hours, ticketing and accessibility would need confirmation in a real gallery; the exhibitions and artworks are invented.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The cobalt room
“Space to see.” sets one sculpture in a calm white room, with cobalt as the gallery’s signature.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual
The cobalt room
1536 × 1024 px
Key visuals 002
Campaign poster 1
The cobalt room
1024 × 1536 px
Key visuals 003
Campaign poster 2
The cobalt room
1024 × 1536 px
Key visuals 004
Campaign poster 3
The cobalt room
1024 × 1536 px
Key visuals 005
Campaign poster 4
The cobalt room
1024 × 1536 px
Key visuals 006
Campaign poster 5
The cobalt room
1536 × 1024 px
Social media 007
Instagram post 1
The cobalt room
1254 × 1254 px
Social media 008
Instagram post 2
The cobalt room
1254 × 1254 px
Social media 009
Instagram post 3
The cobalt room
1254 × 1254 px
Social media 010
Instagram post 4
The cobalt room
1254 × 1254 px
Social media 011
Instagram post 5
The cobalt room
1254 × 1254 px
Social media 012
Instagram post 6
The cobalt room
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Members
Track whether exhibition visitors move toward membership after an opening.
03
A slower look
Check whether process and material content keeps visitors engaged between exhibitions.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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