01
The reason to buy
Compare product, occasion and offer.
All concepts
KORVA PERFORMANCE
Technical detail, in a recognizable world.
Cars, components and community in an automotive performance communication concept.
01THE PROPOSED CONTEXT
Built for a higher standard
- For whom
- Enthusiasts exploring parts or a conversation about vehicle customization.
- The proposed objective
- Connect visual interest with component exploration and a concrete inquiry.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The car attracts attention, details explain the expertise, and community gives the choice context.
THE VISUAL REASONING
Black, red and condensed headlines create energy. Reflections and close framing support visual precision.
#151719#E92530#ECEEEF
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The feed isolates components; outdoor retains the brand message; vertical formats continue the atmosphere.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and form are mockups. A real offer would clarify compatibility, use and specifications without inferring performance from images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The brand standard
The car and the black-and-red identity establish a direction about attention to the product.
14 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
66 / 66 visuals
Key visuals 001
The brand standard
1664 × 936 px
Key visuals 002
Components and precision
1664 × 936 px
Key visuals 003
Car culture
1664 × 936 px
Key visuals 004
Car culture
1664 × 936 px
Key visuals 005
Racing
1672 × 941 px
Key visuals 006
Geometric Performance
1344 × 752 px
Digital ads / PPC 007
The brand standard
1120 × 1400 px
Digital ads / PPC 008
The brand standard
2172 × 724 px
Digital ads / PPC 009
Components and precision
1120 × 1400 px
Digital ads / PPC 010
Components and precision
1120 × 1400 px
Digital ads / PPC 011
Components and precision
1120 × 1400 px
Digital ads / PPC 012
Components and precision
1120 × 1400 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The order journey
Track product selection, abandonment and completed orders.
03
Real value
Include margin, returns and repeat orders in evaluation.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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