01
Cat, dog or both?
Compare ads that show both animals with ads dedicated to one of them.
All concepts
PISICAINE
One home. Two personalities.
A warm pet shop concept for cats and dogs, built around a split cat and dog emblem, butter yellow and cherry red.
01THE PROPOSED CONTEXT
Two kinds of wonderful.
- For whom
- Adults buying everyday products for the cats and dogs they live with, often for both at once.
- The proposed objective
- Make the shop memorable from its emblem and keep the choice simple with two clear paths, one for cats and one for dogs.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Two kinds of wonderful.” starts from a home shared by very different characters. The split emblem, half cat and half dog, becomes a whole system: one side for each, and the space between them for the people who care for both.
THE VISUAL REASONING
Butter, cherry, chocolate and cream, with heavy rounded type and warm studio portraits of a white exotic shorthair and a brown and white shih tzu. Curved color fields and pedestals give every format the feel of a small stage.
#321A19#B82032#FFF6E8
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Three key visuals introduce the pair, the cat in a box and the dog chasing a ball. Feed and story ads follow the cat and the dog separately, and a billboard and a citylight bring the emblem outdoors. Parcel, tissue, tape, a thank-you card, a tote, tags, a pop-up and a delivery van show the brand in use.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The online shop mockups move from a homepage with separate cat and dog paths to a product page for a bowl, a basket and an email. A real shop would need to confirm products, prices, stock and delivery terms; the objects shown are generated concept products.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Two personalities
1536 × 1024 px
Key visuals 002
Key visual 2
Two personalities
1536 × 1024 px
Key visuals 003
Key visual 3
Two personalities
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Two personalities
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Two personalities
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Two personalities
1122 × 1402 px
Digital ads / PPC 007
Digital ad 1
Two personalities
1734 × 907 px
Digital ads / PPC 008
Digital ad 2
Two personalities
1254 × 1254 px
Social media 009
Story 1
Two personalities
941 × 1672 px
Social media 010
Story 2
Two personalities
941 × 1672 px
Social media 011
Video cover
Two personalities
940 × 1672 px
Social media 012
Story 3
Two personalities
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The emblem as a shortcut
Check whether the split emblem is recognized in small formats without the name.
03
Two paths, one basket
Track whether people who start on the cat or dog path add products for both.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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