01
Understanding the service
Check whether people understand the offer and next step.
All concepts
LUMIÈRE CLINIC
A service explained in approachable language.
Portraits, rituals and space in a communication exploration for a clinic.
01THE PROPOSED CONTEXT
Science. Care. You.
- For whom
- People seeking information and reassurance before their first appointment.
- The proposed objective
- Reduce the distance between interest and asking the clinic a question.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Science. Care. You.” places the person at the center. Spaces and rituals provide context for the service.
THE VISUAL REASONING
Light tones and pink accents soften the clinical language; portraits have a calm presence.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Each composition keeps one dominant message and a simple invitation to book or explore.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
People are illustrative. Efficacy messages would require validated information before a real campaign.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Clinic · calm and clarity
Portraits, spaces and products in a calm expression of the identity. Messages explore care and the first conversation.
12 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
24 / 24 visuals
Digital ads / PPC 001
Spa · time for yourself
1254 × 1254 px
Digital ads / PPC 002
Clinic · calm and clarity
1122 × 1402 px
Digital ads / PPC 003
Spa · time for yourself
1122 × 1402 px
Digital ads / PPC 004
Clinic · calm and clarity
1254 × 1254 px
Digital ads / PPC 005
Clinic · calm and clarity
1254 × 1254 px
Digital ads / PPC 006
Clinic · calm and clarity
1122 × 1402 px
Digital ads / PPC 007
Wellness · a warmer tone
941 × 1672 px
Digital ads / PPC 008
Spa · time for yourself
1254 × 1254 px
Digital ads / PPC 009
Clinic · calm and clarity
1254 × 1254 px
Digital ads / PPC 010
Wellness · a warmer tone
1122 × 1402 px
Digital ads / PPC 011
Wellness · a warmer tone
1122 × 1402 px
Digital ads / PPC 012
Clinic · calm and clarity
1122 × 1402 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Attended appointments
Track inquiries, confirmations and attendance.
03
The conversation
Review recurring questions without turning medical information into advertising messages.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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