01
The reason to buy
Compare product, occasion and offer.
All concepts
LUNÉA ATELIER
A garment, in the moment it is chosen for.
A collection direction with Mediterranean light, textures and special occasions.
01THE PROPOSED CONTEXT
Made to be remembered
- For whom
- People choosing an outfit for an event or a personal occasion.
- The proposed objective
- Turn atmosphere into interest in a collection.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The dress appears in relation to place and occasion; evening executions extend the same idea.
THE VISUAL REASONING
Natural tones, flowing fabrics and serif headlines create continuity across frames.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Wide visuals establish the collection’s world; vertical formats preserve the silhouette and suggested movement.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
A live shop would add materials, measurements, availability and fitting or return conditions.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
9 / 9 visuals
Key visuals 001
The brand world
1672 × 941 px
Key visuals 002
The brand world
1254 × 1254 px
Digital ads / PPC 003
The brand world
1254 × 1254 px
Digital ads / PPC 004
The brand world
941 × 1672 px
Digital ads / PPC 005
The brand world
1122 × 1402 px
Digital ads / PPC 006
The brand world
1122 × 1402 px
Digital ads / PPC 007
The brand world
941 × 1672 px
Product & lifestyle 008
The brand world
1122 × 1402 px
Boards & explorations 009
Exploration boards
1448 × 1086 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The order journey
Track product selection, abandonment and completed orders.
03
Real value
Include margin, returns and repeat orders in evaluation.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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