01
Object or mood?
Compare ads built around a single object with ads that show a styled corner of a room.
All concepts
MODO
Small things that change the mood of a room.
A joyful home goods brand where lamps, ceramics and textiles meet in strong blocks of cobalt, pink and red.
01THE PROPOSED CONTEXT
Good finds. Everyday.
- For whom
- People furnishing a first home or refreshing a room who want affordable pieces with personality.
- The proposed objective
- Make the shop recognizable at a glance and lead interest in one object toward the wider collection.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Good finds. Everyday.” treats home goods as small discoveries. Each object is staged like a find on a shelf, and the chunky MODO wordmark becomes the frame that holds the collection together.
THE VISUAL REASONING
Cobalt, powder pink, warm white and a vivid red accent. Tall condensed headlines, tactile product still lifes and deliberate color blocking give every format the energy of a shop window, while negative space keeps each object readable.
#243BEB#F2C9DB#FAF7F0
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals set the tone, from a cobalt still life to a pure typographic square. Feed and story ads each focus on one category, from lighting to tableware, and a city billboard carries the color blocks outdoors.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The typographic manifesto
“Small things. Big mood.” carries the campaign with type, color and the rounded wordmark alone, for formats where a photograph would say too much.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The online shop mockups move from the homepage to a collection page and a single lamp. A real retailer would need to confirm products, prices, stock and delivery terms; the objects shown are generated concept products.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Color blocks
“Good finds. Everyday.” stages lamps, ceramics and textiles in cobalt, pink and red, like a joyful shop window.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
Color blocks
1536 × 1024 px
Key visuals 002
Key visual 2
Color blocks
1122 × 1402 px
Key visuals 003
Key visual 3
Color blocks
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Color blocks
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Color blocks
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Color blocks
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Color blocks
1733 × 908 px
Digital ads / PPC 008
Digital ad 2
Color blocks
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Color blocks
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Color blocks
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Color blocks
941 × 1672 px
Social media 012
Instagram post 1
Color blocks
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
From one find to more
Track whether visitors who arrive for one product continue to the wider collection.
03
Color as a signal
Check whether the cobalt and pink blocks are recognized before the logo is read.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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