01
Room or piece?
Compare ads that show a whole room with ads that isolate a single piece of furniture.
All concepts
VETRA LIVING
Furniture with room to breathe.
A furniture brand told through monumental rooms, sculptural pieces and long shadows in aubergine and clay.
01THE PROPOSED CONTEXT
Room for a different life.
- For whom
- People furnishing a home slowly, who compare pieces by form, material and how a room will feel.
- The proposed objective
- Position the brand as a considered choice for a whole room and lead inspiration toward specific pieces and collections.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Room for a different life.” sells the life a room makes possible before it sells the chair. Each image opens a view, leaves space around the furniture and invites people to stay a little longer.
THE VISUAL REASONING
Aubergine, clay, warm porcelain and dark walnut. A wide-tracked VETRA LIVING wordmark meets large editorial serif headlines. Cinematic architectural photography gives the pieces monumental scale, and bold negative space keeps the mood calm.
#352630#B78368#EEE9E0
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Key visuals present a lounge chair, a curved sofa and a dining table in arched rooms. Feed and story ads each focus on one piece or room, and a billboard presents the dining table at architectural scale. Packaging, a card and a shopping bag carry the same palette.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The online shop mockups move from the homepage to a product page for a floor lamp and a collection landing page. An email and an editorial spread continue the story. A real retailer would need to confirm products, dimensions, materials, prices and delivery; the pieces shown are generated concept products.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
34 / 34 visuals
Key visuals 001
Key visual 1
Monumental rooms
1672 × 941 px
Key visuals 002
Key visual 2
Monumental rooms
1122 × 1402 px
Key visuals 003
Key visual 3
Monumental rooms
1254 × 1254 px
Digital ads / PPC 004
Feed ad 1
Monumental rooms
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Monumental rooms
1254 × 1254 px
Digital ads / PPC 006
Digital ad 1
Monumental rooms
1721 × 914 px
Digital ads / PPC 007
Digital ad 2
Monumental rooms
1254 × 1254 px
Social media 008
Story 1
Monumental rooms
941 × 1672 px
Social media 009
Story 2
Monumental rooms
941 × 1672 px
Social media 010
Video cover
Monumental rooms
941 × 1672 px
Social media 011
Social media visual 1
Monumental rooms
1024 × 1536 px
Social media 012
Social media visual 2
Monumental rooms
1731 × 908 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
From inspiration to a choice
Track whether visitors who start on an editorial page reach a product page.
03
Details that reassure
Check whether dimensions, materials and delivery information near the image reduce questions before purchase.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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