01
Film or festival?
Compare interest generated by a single film with interest in the festival as an experience.
All concepts
OFFRAME
A festival that asks you to look again.
An identity for an independent film and moving image festival, built around the frame and what happens just outside it.
01THE PROPOSED CONTEXT
Look again.
- For whom
- Film lovers, students and curious city audiences who want screenings that lead to conversation.
- The proposed objective
- Make the festival recognizable across the city and turn interest in one film into a ticket or a pass.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Look again.” invites people to see past the first frame. The open bracket becomes the recurring sign: on posters, tickets, badges and screens, it marks what the festival wants you to notice.
THE VISUAL REASONING
Cinematic photography, condensed headlines and a strict palette of vermilion, lavender and black. Grain, double exposures and film strips give the identity texture, while the open frame keeps every layout recognizable.
#171719#F0442E#C8B8EB
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
A wide key visual opens the campaign. Three film posters give each fictional program its own mood, and vertical formats carry one line each. Street posters and a billboard bring the bracket into the city.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The film strip
The material of cinema itself, film and colored gel, as a second, more tactile register of the same identity.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and mobile program mockups lead from a film to a screening time. A real festival would need to confirm dates, venues, accessibility and ticket terms before sales open; these are concept images.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The open frame
“Look again.” turns the open bracket into the sign of the festival, from posters to tickets and screens.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual
The open frame
1536 × 1024 px
Key visuals 002
Campaign poster 1
The open frame
1024 × 1536 px
Key visuals 003
Campaign poster 2
The open frame
1024 × 1536 px
Social media 004
Instagram post 1
The open frame
1254 × 1254 px
Social media 005
Instagram post 2
The open frame
1254 × 1254 px
Social media 006
Instagram post 3
The open frame
1254 × 1254 px
Social media 007
Instagram post 4
The open frame
1254 × 1254 px
Social media 008
Instagram post 5
The open frame
1254 × 1254 px
Social media 009
Instagram post 6
The open frame
1254 × 1254 px
Social media 010
Instagram post 7
The open frame
1254 × 1254 px
Social media 011
Instagram post 8
The open frame
1254 × 1254 px
Social media 012
Instagram post 9
The open frame
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The pass decision
Track whether program pages move people from one screening to a day or festival pass.
03
After the screening
See whether talks and Q&A content keep audiences engaged between festival days.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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