01
Message clarity
Check whether people understand what the first contact involves.
All concepts
ORIS DENTAL
Trust begins with a conversation.
A communication direction built around care, clarity and the first contact with a clinic.
01THE PROPOSED CONTEXT
A conversation. A place to start.
- For whom
- People choosing a dental clinic who want to understand what the first appointment involves.
- The proposed objective
- Reduce uncertainty before contact and make requesting a consultation easy to understand.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“A conversation. A place to start.” offers a natural introduction to the clinic. Listening, explaining and planning structure the story.
THE VISUAL REASONING
Fine geometric typography, natural light and stone and olive tones create continuity. Images focus on interaction and space, with natural expressions.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The feed opens the story, vertical messages invite a conversation, and the appointment page explains the next step. Images are generated for the concept and do not show real patients, staff or treatment outcomes.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
Website and form mockups show how interest could continue. A live implementation would explain what a request means and how an appointment is confirmed.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
55 / 55 visuals
Key visuals 001
The brand world
1672 × 941 px · 2 sizes grouped
Digital ads / PPC 002
The brand world
160 × 600 px
Digital ads / PPC 003
The brand world
728 × 90 px
Digital ads / PPC 004
The brand world
320 × 50 px
Digital ads / PPC 005
The brand world
1122 × 1402 px · 2 sizes grouped
Digital ads / PPC 006
The brand world
1254 × 1254 px · 2 sizes grouped
Digital ads / PPC 007
The brand world
1733 × 907 px · 2 sizes grouped
Digital ads / PPC 008
The brand world
1254 × 1254 px · 2 sizes grouped
Digital ads / PPC 009
The brand world
1731 × 909 px · 2 sizes grouped
Digital ads / PPC 010
The brand world
1374 × 1145 px · 3 sizes grouped
Digital ads / PPC 011
The brand world
887 × 1774 px · 2 sizes grouped
Digital ads / PPC 012
The brand world
1024 × 1536 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Confirmed appointments
Separate submitted forms from confirmed bookings.
03
After the inquiry
Track response time and appointment attendance.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
Explore the strategic approach
NOT MORE. / THE NEXT STEP
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