01
Day or night?
Compare Day mode and Night mode messages to see which reason to come resonates more.
All concepts
WHITE FREQUENCY
Mountain first. Music next.
An alpine music week that connects skiing by day with music and après by night, in one energetic identity.
01THE PROPOSED CONTEXT
Ride all day. Feel every frequency.
- For whom
- Skiers, snowboarders and music fans who want a week where the mountain and the stage belong together.
- The proposed objective
- Build anticipation for a fictional festival week and lead it to choosing a day or week pass.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Ride all day. Feel every frequency.” splits the experience into Day mode and Night mode. A silver wave links the slopes, the après terrace and the main stage.
THE VISUAL REASONING
Deep ink and electric violet, acid green highlights and chrome waves. Heavy, compressed headlines and crowd photography give the identity volume; daylight scenes keep the mountain at the center.
#161020#6735E8#DAFF61
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Night, day and wave key visuals set the range. Feed and story executions switch between Day mode and Night mode. The billboard and citylight keep the wave and one bold line.
ANOTHER DIRECTION WITHIN THE SAME WORLD
Day mode
“Day mode.” moves the festival to the slope, with riders in fresh snow and the same violet palette.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The pass and program mockups let people compare a day pass with a week pass. Prices, artists and dates would need to be real and confirmed before any sale; the lineup shown is invented.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Night mode
“Ride all day. Feel every frequency.” starts with the stage, the crowd and the silver wave that links the mountain to the music.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
Night mode
1672 × 941 px
Key visuals 002
Key visual 2
Day mode
1672 × 941 px
Key visuals 003
Key visual 3
Night mode
1672 × 941 px
Key visuals 004
Campaign poster
Night mode
1024 × 1536 px
Digital ads / PPC 005
Feed ad 1
Night mode
1122 × 1402 px
Digital ads / PPC 006
Feed ad 2
Night mode
1122 × 1402 px
Digital ads / PPC 007
Feed ad 3
Night mode
1122 × 1402 px
Digital ads / PPC 008
Digital ad 1
Night mode
2172 × 724 px
Digital ads / PPC 009
Digital ad 2
Night mode
1374 × 1145 px
Social media 010
Story 1
Night mode
941 × 1672 px
Social media 011
Story 2
Night mode
941 × 1672 px
Social media 012
Story 3
Night mode
941 × 1672 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Pass choice
Track whether the week pass or the day pass gets more qualified interest.
03
Lineup or experience?
Test whether interest grows with artist announcements or with experience content.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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