01
The right occasion
Test everyday travel and city exploration as reasons to use the service.
All concepts
ROVE MOBILITY
A city experienced in motion.
An energetic direction connecting everyday travel with the first use of an app.
01THE PROPOSED CONTEXT
Move freely. Live fully.
- For whom
- People combining different ways of getting around the city who want a simple experience.
- The proposed objective
- Explain the service’s usefulness and connect interest with the first step in the app.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
The selected direction, “Move freely. Live fully.”, places mobility in everyday life. People, routes and the city become the starting points for communication.
THE VISUAL REASONING
Bold grotesk headlines, dark green and lime contrast, and urban photography create momentum. Wayfinding graphics reinforce the idea of movement.
#172623#D1F449#F1F3ED
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
The feed introduces the use case. Vertical frames concentrate the invitation, while outdoor builds recognition in an urban setting. The website and signup continue the same language.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The signup mockup shows the transition toward the app. A real product would explain available areas, transport modes and terms before activation.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
A cleaner city
An identity and messaging exploration for urban mobility. Compare the mark, contrast, role of photography and invitation to act with the other directions.
3 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
75 / 75 visuals
Key visuals 001
A cleaner city
1664 × 936 px
Key visuals 002
Moving together
1664 × 936 px
Key visuals 003
A simpler choice
1664 × 936 px
Key visuals 004
People. Places. Possibilities.
1664 × 936 px
Key visuals 005
Move. Live. Belong.
1664 × 936 px
Key visuals 006
Direction and energy
1664 × 936 px
Key visuals 007
Move freely. Live fully.
1664 × 936 px
Key visuals 008
Brighter days
1664 × 936 px
Key visuals 009
One app, more rides
1664 × 936 px
Key visuals 010
A smarter way forward
1664 × 936 px
Key visuals 011
Urban freedom
1664 × 936 px
Key visuals 012
Your city. Your ride.
1664 × 936 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Activation
Measure the first useful journey after signup, defined with the product team.
03
Return use
Track repeat use by cohort, alongside installs.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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