01
Notes or emotion?
Compare posts led by scent notes with posts led by the idea of memory.
All concepts
SILLAGE OBSCUR
A scent as the trace of a presence.
A niche perfume house built around memory and closeness, with one sculptural bottle and a discovery set.
01THE PROPOSED CONTEXT
What remains.
- For whom
- People who choose fragrance as a personal signature and like to explore before committing to a full bottle.
- The proposed objective
- Make the house feel distinctive and lead curiosity toward the discovery set as a first purchase.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“What remains.” treats perfume as what stays after someone leaves a room. The tone is intimate and brief, without promises about how long a product lasts on skin.
THE VISUAL REASONING
Aubergine, butter paper and pale lilac light, with iris petals, crumpled tissue and shadows of leaves. A high-contrast serif and generous space give the identity the calm of an editorial still life.
#301C2B#C9BDDD#F1E8D3
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Still-life key visuals introduce the bottle and the notes. Feed and story executions alternate product, notes and short statements. The outdoor poster keeps one line and the bottle.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The still life
Folded paper and tinted glass build a sculptural setting for the bottle, more abstract than the main line.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website, product page and discovery mockups move from the house to the scent notes and the sample set. A real launch would need confirmed ingredients, sizes and prices; the fragrance names are fictional.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
The trace
“What remains.” frames the bottle in shadow and soft lilac light, as something that stays after a presence.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
42 / 42 visuals
Key visuals 001
Key visual 1
The trace
1536 × 1024 px
Key visuals 002
Key visual 2
The still life
1536 × 1024 px
Digital ads / PPC 003
Feed ad 1
The trace
1122 × 1402 px
Digital ads / PPC 004
Feed ad 2
The trace
1122 × 1402 px
Digital ads / PPC 005
Feed ad 3
The trace
1122 × 1402 px
Digital ads / PPC 006
Feed ad 4
The trace
1122 × 1402 px
Digital ads / PPC 007
Digital ad
The trace
2172 × 724 px
Social media 008
Story 1
The trace
941 × 1672 px
Social media 009
Story 2
The trace
941 × 1672 px
Social media 010
Story 3
The trace
941 × 1672 px
Social media 011
Instagram post 1
The trace
1254 × 1254 px
Social media 012
Instagram post 2
The trace
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
The first step
Track whether the discovery set or the full bottle draws the first order.
03
Gift or personal?
Check how often the set is bought as a gift compared with personal use.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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