01
Object or person?
Compare creatives led by the glass sculpture with creatives led by a portrait.
All concepts
VELTO
Banking that leaves room to think.
A calm, premium identity for a digital bank, built around a blue folded glass sculpture and everyday moments in the city.
01THE PROPOSED CONTEXT
Your next move.
- For whom
- Young professionals and founders who want clear, well-designed financial tools without noise.
- The proposed objective
- Build trust in a new financial brand and lead interest toward exploring the app and its accounts.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Your next move.” presents money as something that supports a decision, not a goal in itself. The folded glass shape appears wherever a choice is being considered, from a café table to a staircase.
THE VISUAL REASONING
Ink, periwinkle and sand. A thin geometric wordmark with a sliced V, light sans headlines with an occasional italic, sunlit travertine and the translucent blue glass give the brand quiet confidence.
#20252C#809BD9#E8E0D3
02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Four key visuals introduce the glass sculpture, a portrait, the card and the app. Feed and vertical formats each carry one short line, and a billboard and a branch exterior bring the glass into the city.
ANOTHER DIRECTION WITHIN THE SAME WORLD
The everyday app
“A clearer view.” shows the product itself: a simple app on travertine, without figures or promises.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The website and app mockups show accounts, cards, insights and support without figures. A real bank would need regulatory approval, product terms and verified information before any promotion; the screens are visual concepts.
04INSIDE THE CONCEPT
One challenge. Different visual answers.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
CREATIVE EXPLORATION
Folded glass
“Your next move.” pairs a blue folded glass sculpture with sunlit travertine, city light and calm portraits.
39 visuals in this direction
View the applicationsEvery material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
41 / 41 visuals
Key visuals 001
Key visual 1
Folded glass
1536 × 1024 px
Key visuals 002
Key visual 2
Folded glass
1122 × 1402 px
Key visuals 003
Key visual 3
Folded glass
1536 × 1024 px
Digital ads / PPC 004
Feed ad 1
Folded glass
1122 × 1402 px
Digital ads / PPC 005
Feed ad 2
Folded glass
1122 × 1402 px
Digital ads / PPC 006
Feed ad 3
Folded glass
1374 × 1145 px
Digital ads / PPC 007
Digital ad 1
Folded glass
1733 × 908 px
Digital ads / PPC 008
Digital ad 2
Folded glass
1254 × 1254 px
Digital ads / PPC 009
Digital ad 3
Folded glass
1122 × 1402 px
Digital ads / PPC 010
Digital ad 4
Folded glass
2172 × 724 px
Digital ads / PPC 011
Digital ad 5
Folded glass
941 × 1672 px
Social media 012
Instagram post 1
Folded glass
1254 × 1254 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Understanding the offer
Check whether visitors can say what the app helps them do after seeing one ad.
03
From interest to app
Track whether interest moves from the website to the app store page.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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