01
Game or company?
Compare ads that show play with ads that show the conversation and the welcome.
All concepts
COMMON COURT
Come solo. Play together.
A neighborhood basketball club for adults that sells the welcome before the game, in burgundy, pale yellow and the lines of the court.
01THE PROPOSED CONTEXT
Same court. New friends.
- For whom
- Adults looking for movement and local company, including people who would come without a team or a friend.
- The proposed objective
- Lower the social barrier to a first visit and explain three ways of taking part simply enough to choose one.
INDEPENDENT CONCEPTThese are demonstration concepts for fictional brands, not campaigns created for clients. They explore simple creative ideas, messages and promotional formats adapted to different industries and platforms. The visuals were generated with AI under the creative direction of the NOT MORE. team.
THE CENTRAL IDEA
“Same court. New friends.” answers the real obstacle: I do not know anyone, I do not have a team, I do not know if I fit in. The campaign shows the arrival, the first pass and the conversation after the game, not sporting performance.
THE VISUAL REASONING
Burgundy, pale yellow, concrete cream and dark green. The lines and arcs of the court organize every layout and meet in the emblem, two curves that touch. Warm late-afternoon photography under the trees keeps the club local and approachable.
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02ONE IDEA, DIFFERENT CONTEXTS
The message adapts to where it appears.
Feed posts and Stories each answer one question, from coming alone to choosing a session. A digital poster and an entrance sign carry “See you on court.” to the gate, and carousels, Meta formats and display images take the same invitation online.
03AFTER THE FIRST ENCOUNTER
Interest needs a next step.
The invitation continues with three formats, First Pass, Easy Game and Open Court, and a sign at the gate. A real club would need to confirm locations, schedules, prices, insurance and safety rules; the sessions shown are illustrative.
04INSIDE THE CONCEPT
From the idea to each application.
These explorations show how tone, message and composition can change. A creative direction proposes a point of view; an adaptation takes it into another placement. Compare the options and notice what stays recognizable from one material to another.
Every material, by role.
Distinct compositions and placement variants are collected here. Identical copies and equivalent exports are grouped as one visual.
Guide: what does each format do?Direction
Material type
43 / 43 visuals
Key visuals 001
Key visual
The neighborhood court
1536 × 1024 px
Key visuals 002
Campaign poster
The neighborhood court
1080 × 1350 px
Digital ads / PPC 003
Feed ad 1
The neighborhood court
1080 × 1350 px
Digital ads / PPC 004
Feed ad 2
The neighborhood court
1080 × 1350 px
Digital ads / PPC 005
Feed ad 3
The neighborhood court
1080 × 1350 px
Digital ads / PPC 006
Feed ad 4
The neighborhood court
1080 × 1350 px
Digital ads / PPC 007
Feed ad 5
The neighborhood court
1080 × 1350 px
Digital ads / PPC 008
Feed ad 6
The neighborhood court
1080 × 1350 px
Digital ads / PPC 009
Feed ad 7
The neighborhood court
1440 × 1800 px
Digital ads / PPC 010
Feed ad 8
The neighborhood court
1440 × 1440 px
Digital ads / PPC 011
Digital ad 1
The neighborhood court
1200 × 628 px
Digital ads / PPC 012
Digital ad 2
The neighborhood court
1200 × 1200 px
PLEASE NOTEVertical visuals for Reels, TikTok and Shorts are static covers. Websites are mockups. Boards and mockups may contain illustrative examples; they are not measured results, manufactured products or print-ready files.
05WHAT WE WOULD TEST
From creative direction to questions we can test.
02
Coming alone
Check whether a message addressed to people without a team brings more first visits.
03
One format first
Track whether presenting First Pass first makes the choice easier than showing all three formats at once.
HYPOTHESESThese are evaluation hypotheses for a real implementation. The concept has no measured commercial results.
NOT MORE. / THE NEXT STEP
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